{"id":13266,"date":"2024-01-23T10:53:41","date_gmt":"2024-01-23T13:53:41","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/nfr-2024-traz-insights-para-strip-malls\/"},"modified":"2024-01-23T10:53:41","modified_gmt":"2024-01-23T13:53:41","slug":"nfr-2024-traz-insights-para-strip-malls","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/nfr-2024-traz-insights-para-strip-malls\/","title":{"rendered":"NFR 2024 traz insights para strip malls"},"content":{"rendered":"<p>J&aacute; &eacute; tradi&ccedil;&atilde;o. Todos os anos, no m&ecirc;s de janeiro, a cidade de Nova Iorque, nos Estados Unidos, recebe a N<a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/nrfbigshow.nrf.com\/\">ational Retail Federation (NRF) no Retail Big Show<\/a>, maior evento de varejo do mundo. Neste ano, mais de 175 pain&eacute;is anteciparam novidades e tend&ecirc;ncias do segmento.<\/p>\n<p>Na edi&ccedil;&atilde;o de 2024 da NRF, toda a programa&ccedil;&atilde;o foi pautada no conceito do varejo &#8220;Make it Matter&#8221;, ou seja, na ideia de fazer valer a pena. Cinco pilares determinaram o conte&uacute;do: Valores, Produtos e Experi&ecirc;ncia, Opera&ccedil;&otilde;es, Talentos e Modelos de neg&oacute;cio.<\/p>\n<p>Os strip malls, empreendimentos que ganharam destaque nos &uacute;ltimos anos, devido &agrave; sua voca&ccedil;&atilde;o de trazer conveni&ecirc;ncia e agilidade &agrave; rotina do consumidor, absorvem e implementam aprendizados provenientes da NRF. Em 2024, o foco no relacionamento humano inovador e sustent&aacute;vel a longo prazo com o consumidor esteve em pauta.<\/p>\n<p>&ldquo;Mais de 40 mil pessoas estiveram presentes &agrave; NRF 2024 e o Brasil levou a maior delega&ccedil;&atilde;o entre todos os pa&iacute;ses, com cerca de 4 mil pessoas. Isso mostra a nossa voca&ccedil;&atilde;o para o varejo e como somos l&iacute;deres em oferecer as melhores solu&ccedil;&otilde;es para o consumidor&rdquo;, explica Marcos Saad, s&oacute;cio da MEC Malls, que faz a concep&ccedil;&atilde;o e gest&atilde;o de strip malls.<\/p>\n<p>Apesar do crescimento das compras online, uma tend&ecirc;ncia que se manteve em alta s&atilde;o as lojas f&iacute;sicas, bem como a ades&atilde;o &agrave; omnicanalidade.&nbsp;<\/p>\n<p>O foco na melhoria da experi&ecirc;ncia do cliente com intelig&ecirc;ncia artificial, realidade aumentada e realidade virtual, bem como an&aacute;lise de dados e personaliza&ccedil;&atilde;o esteve em pauta, junto com outros temas.<\/p>\n<p>&ldquo;O foco dos strip malls sempre foi o de aliar conveni&ecirc;ncia e variedade de servi&ccedil;os em um s&oacute; lugar. Por isso mesmo, esse segmento &eacute; denominado varejo de proximidade&rdquo;, complementa Saad, destacando que, cada vez mais, o varejo de vizinhan&ccedil;a ganha valor no Brasil e fora dele.<\/p>\n<p>Prova disso &eacute; o <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.gironews.com\/negocios\/mudanca-de-habitos-72119\/\">relat&oacute;rio Tail by TOTVS,<\/a> que analisou a inten&ccedil;&atilde;o de compra de mais de 7,5 milh&otilde;es de brasileiros, em 3,2 mil estabelecimentos.<\/p>\n<p>No primeiro trimestre de 2023, quase metade das transa&ccedil;&otilde;es foram as chamadas <strong>compras de emerg&ecirc;ncia,<\/strong> de at&eacute; quatro itens, que totalizaram um crescimento de 48,9%, em rela&ccedil;&atilde;o a 2022. Na sequ&ecirc;ncia, est&atilde;o as compras de conveni&ecirc;ncia, de cinco a 11 itens, com 30%; compras de reposi&ccedil;&atilde;o, de 12 a 25 itens, com 15,2%; e por fim, compras de abastecimento, acima de 25 itens, com 5,9%.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/293701?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J&aacute; &eacute; tradi&ccedil;&atilde;o. Todos os anos, no m&ecirc;s de janeiro, a cidade de Nova Iorque, nos Estados Unidos, recebe a National Retail Federation (NRF) no Retail Big Show, maior evento de varejo do mundo. Neste ano, mais de 175 pain&eacute;is anteciparam novidades e tend&ecirc;ncias do segmento. Na edi&ccedil;&atilde;o de 2024 da NRF, toda a programa&ccedil;&atilde;o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":13267,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFR 2024 traz insights para strip malls - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/nfr-2024-traz-insights-para-strip-malls\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFR 2024 traz insights para strip malls - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"J&aacute; &eacute; tradi&ccedil;&atilde;o. Todos os anos, no m&ecirc;s de janeiro, a cidade de Nova Iorque, nos Estados Unidos, recebe a National Retail Federation (NRF) no Retail Big Show, maior evento de varejo do mundo. Neste ano, mais de 175 pain&eacute;is anteciparam novidades e tend&ecirc;ncias do segmento. 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