de uma pesquisa realizada pela plataforma Guia dos Melhores<\/a>, o conjunto de elementos identit\u00e1rios de uma marca \u00e9 um fator significativo para a escolha do produto ou servi\u00e7o. Ainda segundo o estudo, 27% consideram o fator como um \u201cgatilho\u201d importante na hora da escolha, ao passo que 26% disseram consumir apenas produtos de marcas com as quais se identificam.<\/p>\nDe acordo com Walter Hugo Bracht, Diretor de Marketing e Produtos da Mhnet Telecom, o principal objetivo da mudan\u00e7a da marca \u00e9 o reposicionamento total da companhia, que hoje atua nas \u00e1reas de internet, telefonia (fixa e m\u00f3vel), telemedicina e TV Streaming. \u201cCom o rebranding, buscamos ressaltar o amadurecimento que a empresa conquistou ao longo do tempo, e que, agora, manifesta na mudan\u00e7a de posicionamento, de marca e de prop\u00f3sito”, diz.<\/p>\n
Segundo Bracht, o rebranding teve como foco refor\u00e7ar que elementos como qualidade e confiabilidade s\u00e3o essenciais para a empresa, que busca se diferenciar pelo servi\u00e7o que \u00e9 entregue em um mercado competitivo.<\/p>\n
Para o Diretor de Marketing e Produtos da empresa, o design estrat\u00e9gico da Mhnet Telecom visa transformar a percep\u00e7\u00e3o da marca, consolidando o neg\u00f3cio como uma empresa l\u00edder e inovadora, focada na satisfa\u00e7\u00e3o do cliente e alinhada com as tend\u00eancias do setor de telecomunica\u00e7\u00f5es. \u201cElementos como nosso hist\u00f3rico de atua\u00e7\u00e3o, feedback dos clientes e os aprendizados com desafios anteriores s\u00e3o a base para nosso novo posicionamento e estrat\u00e9gia de mercado\u201d, diz.<\/p>\n
De acordo com o Diretor de Marketing e Produtos da empresa, o design estrat\u00e9gico da Mhnet Telecom visa transformar a percep\u00e7\u00e3o da marca, consolidando o neg\u00f3cio como uma empresa l\u00edder e inovadora, focada na satisfa\u00e7\u00e3o do cliente e alinhada com as tend\u00eancias do setor de telecomunica\u00e7\u00f5es. \u201cElementos como nosso hist\u00f3rico de atua\u00e7\u00e3o, feedback dos clientes e os aprendizados com desafios anteriores s\u00e3o a base para nosso novo posicionamento e estrat\u00e9gia de mercado\u201d, diz.<\/p>\n
A Mhnet Telecom desenvolveu, no setor, a cria\u00e7\u00e3o de uma rede de internet 100% fibra \u00f3ptica na regi\u00e3o oeste catarinense. A expans\u00e3o da empresa aconteceu de forma r\u00e1pida, chegando, al\u00e9m de Santa Catarina, aos estados do Rio Grande do Sul, Paran\u00e1, Mato Grosso do Sul e S\u00e3o Paulo, com mais de 25 mil km de fibra \u00f3ptica de extens\u00e3o.<\/p>\n
Para mais informa\u00e7\u00f5es, basta acessar: https:\/\/www.mhnet.com.br\/<\/a><\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A Mhnet Telecom, fundada em 2002, em Maravilha (SC), passou por um rebranding no final de 2023. A empresa adotou a estrat\u00e9gia de marketing a fim de rever e mudar alguns elementos, como denomina\u00e7\u00e3o, design e logotipo, entre outros componentes, para apresentar ao mercado uma nova identidade de sua marca. A aposta da empresa vai […]<\/p>\n","protected":false},"author":3,"featured_media":13609,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-13608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\n
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