{"id":14595,"date":"2024-03-07T19:14:20","date_gmt":"2024-03-07T22:14:20","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/brightcove-apresenta-novo-recurso-publisher-insights\/"},"modified":"2024-03-07T19:14:20","modified_gmt":"2024-03-07T22:14:20","slug":"brightcove-apresenta-novo-recurso-publisher-insights","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/brightcove-apresenta-novo-recurso-publisher-insights\/","title":{"rendered":"Brightcove apresenta novo recurso \u201cPublisher Insights\u201d"},"content":{"rendered":"

A Brightcove<\/a> (NASDAQ: BCOV), a empresa de tecnologia de streaming mais confi\u00e1vel do mundo, anunciou hoje o lan\u00e7amento do \u201cPublisher Insights,\u201d um novo recurso na solu\u00e7\u00e3o premium Media Studio<\/a>. O Publisher Insights se baseia no Audience Insights da Brightcove para fornecer an\u00e1lises em tempo real especificamente para organiza\u00e7\u00f5es de not\u00edcias e outras organiza\u00e7\u00f5es de conte\u00fado em tempo real. O produto permite que as organiza\u00e7\u00f5es de not\u00edcias identifiquem rapidamente hist\u00f3rias que despertam o interesse do telespectador e ajudam a moldar estrat\u00e9gias eficazes de participa\u00e7\u00e3o do p\u00fablico.<\/p>\n

\n\u201cO Publisher Insights foi projetado para atender \u00e0s necessidades das organiza\u00e7\u00f5es de conte\u00fado que buscam tomar decis\u00f5es melhores e mais oportunas baseadas em dados. Muitos editores confiam nos dados, an\u00e1lises e insights em tempo real para analisar qual conte\u00fado de v\u00eddeo tem melhor desempenho em sua plataforma\u201d, disse Scott Levine, diretor de Produtos da Brightcove. \u201cCom base na nossa solu\u00e7\u00e3o Audience Insights, personalizamos um novo produto para not\u00edcias, esportes, pol\u00edtica e outras editorias para analisar suas tend\u00eancias de audi\u00eancia em um instante a fim de otimizar sua estrat\u00e9gia de conte\u00fado.\u201d<\/p>\n

\nO Publisher Insights fornece recursos robustos em tempo real que medem os motivadores de participa\u00e7\u00e3o, criam relat\u00f3rios de segmenta\u00e7\u00e3o de visualizadores f\u00e1ceis de processar e aproveitam a integra\u00e7\u00e3o do Audience Sync da Brightcove para sincronizar m\u00e9tricas cruciais com plataformas populares de MAP e CRM e impulsionar a\u00e7\u00f5es com base em conhecimentos. Com esse novo recurso, os provedores de conte\u00fado agora podem acessar um novo painel de \u201cTend\u00eancias atuais\u201d para analisar m\u00e9tricas de visualiza\u00e7\u00e3o e audi\u00eancia.<\/p>\n

\nO Publisher Insights tamb\u00e9m apresenta um novo benchmark \u2013 \u201cPicos de participa\u00e7\u00e3o\u201d, um KPI que descreve a vida \u00fatil m\u00e9dia (incluindo picos e quedas) do conte\u00fado de v\u00eddeo de um editor para ajudar os clientes a decidir a frequ\u00eancia, o tipo, a dura\u00e7\u00e3o e a intensidade do conte\u00fado que est\u00e3o publicando para alcan\u00e7ar novos p\u00fablicos e aumentar a participa\u00e7\u00e3o.<\/p>\n

\nO Publisher Insights \u00e9 o mais recente de uma s\u00e9rie de novos produtos, solu\u00e7\u00f5es e investimentos que a Brightcove est\u00e1 realizando em sua plataforma de tecnologia de streaming ganhadora do Emmy para equipar as empresas de m\u00eddia com as melhores solu\u00e7\u00f5es com o intuito de ajud\u00e1-las a alcan\u00e7ar seus objetivos de neg\u00f3cios e apoiar as necessidades cada vez maiores de provedores e editores de conte\u00fado.<\/p>\n

\nPara mais informa\u00e7\u00f5es, acesse Brightcove.com<\/a>.<\/p>\n

Sobre a Brightcove Inc.
\n
<\/b>A Brightcove cria as solu\u00e7\u00f5es de tecnologia de streaming mais confi\u00e1veis, escalon\u00e1veis e seguras do mundo para estimular uma maior conex\u00e3o entre as empresas e seus p\u00fablicos, n\u00e3o importa onde estejam ou em quais dispositivos consumam conte\u00fado. Presente em mais de 60 pa\u00edses, a plataforma de v\u00eddeo inteligente da Brightcove permite que as empresas vendam aos clientes com mais efici\u00eancia, que os l\u00edderes de m\u00eddia transmitam e monetizem conte\u00fado de forma mais confi\u00e1vel e que todas as organiza\u00e7\u00f5es se comuniquem com os membros da equipe de forma mais eficiente. Com dois pr\u00eamios Emmy\u00ae em Tecnologia e Engenharia por inova\u00e7\u00e3o, tempo de atividade que lidera consistentemente o setor e escalabilidade incompar\u00e1vel, ampliamos continuamente os limites do que o v\u00eddeo pode fazer. Siga a Brightcove no LinkedIn<\/a>, X (ex-Twitter)<\/a>, Facebook<\/a>, Instagram<\/a>, Threads<\/a> e YouTube<\/a>. Acesse Brightcove.com<\/a>.<\/p>\n

\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n

\"\"<\/span><\/p>\n

Ver a vers\u00e3o original em businesswire.com: <\/span>https:\/\/www.businesswire.com\/news\/home\/20240307463412\/pt\/<\/a><\/span><\/p>\n

Contato:<\/b><\/p>\n

Imprensa
\n<\/b><\/p>\n

Joseph J. Nu\u00f1ez\n<\/p>\n

Diretor de Comunica\u00e7\u00f5es e Rela\u00e7\u00f5es P\u00fablicas\n<\/p>\n

jnunez@brightcove.com<\/a><\/p>\n

Fonte: <\/strong>BUSINESS WIRE<\/a>\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

A Brightcove (NASDAQ: BCOV), a empresa de tecnologia de streaming mais confi\u00e1vel do mundo, anunciou hoje o lan\u00e7amento do \u201cPublisher Insights,\u201d um novo recurso na solu\u00e7\u00e3o premium Media Studio. O Publisher Insights se baseia no Audience Insights da Brightcove para fornecer an\u00e1lises em tempo real especificamente para organiza\u00e7\u00f5es de not\u00edcias e outras organiza\u00e7\u00f5es de conte\u00fado […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-14595","post","type-post","status-publish","format-standard","hentry","category-noticias"],"yoast_head":"\nBrightcove apresenta novo recurso \u201cPublisher Insights\u201d - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/brightcove-apresenta-novo-recurso-publisher-insights\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brightcove apresenta novo recurso \u201cPublisher Insights\u201d - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"A Brightcove (NASDAQ: BCOV), a empresa de tecnologia de streaming mais confi\u00e1vel do mundo, anunciou hoje o lan\u00e7amento do \u201cPublisher Insights,\u201d um novo recurso na solu\u00e7\u00e3o premium Media Studio. 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