{"id":225,"date":"2022-11-23T18:36:26","date_gmt":"2022-11-23T21:36:26","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/black-friday-2023-pesquisam-apontam-boas-perspectivas\/"},"modified":"2022-11-23T18:36:26","modified_gmt":"2022-11-23T21:36:26","slug":"black-friday-2023-pesquisam-apontam-boas-perspectivas","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/black-friday-2023-pesquisam-apontam-boas-perspectivas\/","title":{"rendered":"Black Friday 2023: pesquisam apontam boas perspectivas"},"content":{"rendered":"<p style=\"font-weight: 400;\">Desde que a Black Friday atingiu o mercado brasileiro em 2012, a data vem ganhando for&ccedil;a ano a ano e, este em 2022, apresenta um papel ainda mais importante n&atilde;o s&oacute; para o varejo que busca intensificar as vendas, mas tamb&eacute;m para o consumidor que est&aacute; atento &agrave;s ofertas durante um per&iacute;odo de infla&ccedil;&atilde;o em alta. Apesar do cen&aacute;rio econ&ocirc;mico desafiador nos &uacute;ltimos meses, pesquisas apontam que a inten&ccedil;&atilde;o de compra do consumidor est&aacute; maior do que no ano passado.&nbsp;<\/p>\n<p style=\"font-weight: 400;\">Uma <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.thinkwithgoogle.com\/intl\/pt-br\/tendencias-de-consumo\/tendencias-de-comportamento\/commerce-connections-black-friday-2022\/\">pesquisa<\/a> encomendada pelo Google ao Instituto Ipsos mostra que 7 em cada 10 brasileiros pretendem comprar na temporada, resultando um aumento de 16 pontos em rela&ccedil;&atilde;o ao ano passado. Esse dado mant&eacute;m expectativas positivas dos varejistas e deve dar um g&aacute;s nas vendas neste final de ano.<\/p>\n<p style=\"font-weight: 400;\">Dentro do setor de vestu&aacute;rio, a perspectiva positiva fica ainda mais forte: a mesma pesquisa encomendada pelo Google aponta que roupas e acess&oacute;rios lideram a lista de inten&ccedil;&atilde;o de compra dos brasileiros, seguida por itens de papelaria e cal&ccedil;ados.<\/p>\n<p style=\"font-weight: 400;\">Os dados mostram que agora est&aacute; nas m&atilde;os das empresas aproveitar de parcerias estrat&eacute;gicas e do aumento da inten&ccedil;&atilde;o de compra dos consumidores neste final de ano para acelerar o crescimento ainda mais em 2022 e come&ccedil;ar o ano com o mesmo otimismo que assola a temporada; como &eacute; o caso da Restoque, dona do grupo que det&eacute;m marcas como Le Lis Blanc, John John e Dudalina, que cresceu no &uacute;ltimo trimestre, busca consolidar essa expans&atilde;o nesta temporada: &ldquo;A expectativa &eacute; que a Black Friday fortale&ccedil;a o faturamento do varejo ap&oacute;s a pandemia, mas para que o crescimento seja cont&iacute;nuo &eacute; preciso apostar em estrat&eacute;gias tamb&eacute;m &agrave; longo prazo&rdquo;, afirma Daniel Vorcaro, presidente do Banco Master &#8211; empresa respons&aacute;vel pela reestrutura&ccedil;&atilde;o da Restoque no &uacute;ltimo ano.&nbsp;&nbsp;<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/282694?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde que a Black Friday atingiu o mercado brasileiro em 2012, a data vem ganhando for&ccedil;a ano a ano e, este em 2022, apresenta um papel ainda mais importante n&atilde;o s&oacute; para o varejo que busca intensificar as vendas, mas tamb&eacute;m para o consumidor que est&aacute; atento &agrave;s ofertas durante um per&iacute;odo de infla&ccedil;&atilde;o em [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":226,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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