{"id":23593,"date":"2024-11-07T13:55:07","date_gmt":"2024-11-07T16:55:07","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/congresso-de-food-service-acontece-em-sao-paulo\/"},"modified":"2024-11-07T13:55:07","modified_gmt":"2024-11-07T16:55:07","slug":"congresso-de-food-service-acontece-em-sao-paulo","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/congresso-de-food-service-acontece-em-sao-paulo\/","title":{"rendered":"Congresso de food service acontece em S\u00e3o Paulo"},"content":{"rendered":"<p>O Sabor da Presen\u00e7a: criando experi\u00eancias reais em um mundo digital ocorre hoje em S\u00e3o Paulo, promovido pela Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Alimentos (ABIA). O evento \u00e9 direcionado ao setor de food services e food solutions, \u00e1reas da ind\u00fastria voltadas para opera\u00e7\u00f5es de alimenta\u00e7\u00e3o fora do lar. Com a presen\u00e7a de 600 l\u00edderes e tomadores de decis\u00e3o, a iniciativa busca explorar os desafios, oportunidades, solu\u00e7\u00f5es e inova\u00e7\u00f5es para o setor, promovendo discuss\u00f5es estrat\u00e9gicas e troca de experi\u00eancias entre os principais nomes da \u00e1rea.<\/p>\n<p>A programa\u00e7\u00e3o conta com a participa\u00e7\u00e3o de Reynaldo Zani, s\u00f3cio- fundador da Rede Food Service, que apresentar\u00e1 a palestra \u201cComo a hospitalidade pode ajudar a atrair clientes\u201d. O evento \u00e9 voltado para os profissionais que buscam se atualizar e inovar em um mercado cada vez mais competitivo.<\/p>\n<p>Al\u00e9m das palestras e dos pain\u00e9is de discuss\u00e3o, o Congresso ABIA oferecer\u00e1 um pacote de podcasts que trar\u00e3o debates para o setor. Um dos podcasts ir\u00e1 discutir os desafios de food solutions nos atacarejos, reunindo empres\u00e1rios do setor. O outro abordar\u00e1 a inova\u00e7\u00e3o e as oportunidades para marcas que desejam atuar no atacarejo, com a participa\u00e7\u00e3o de Christiano Barros, CEO da Itabus, que trar\u00e1 experi\u00eancias e perspectivas sobre novos modelos de experi\u00eancia.<\/p>\n<p>\u201cO atacarejo se firmou como um modelo fundamental para o abastecimento de pequenos comerciantes. Com mais de 1.500 unidades distribu\u00eddas pelo Brasil, esse formato ganhou relev\u00e2ncia como canal de distribui\u00e7\u00e3o das linhas de produtos de food solutions. Entretanto, o trade marketing nesse ambiente enfrenta desafios para replicar os modelos de ativa\u00e7\u00e3o usados tradicionalmente em supermercados. A m\u00eddia Mobile Out-of-Home (MOOH) se apresenta como uma solu\u00e7\u00e3o ao combinar uma m\u00eddia de alto impacto com ativa\u00e7\u00e3o no PDV&#8221;, explica Barros.<\/p>\n<p>Segundo Zani, que tamb\u00e9m ser\u00e1 host no podcast, &#8220;temos pensado h\u00e1 algum tempo em novas possibilidades que possam oferecer, al\u00e9m de visibilidade e intera\u00e7\u00e3o com p\u00fablico-alvo, convers\u00e3o no ponto de venda para a linha industrial. Neste sentido, esse modelo com a Itabus tem muito potencial para o atacarejo\u201d, comenta.<\/p>\n<p>Mais do que networking, o evento busca representar uma oportunidade estrat\u00e9gica para o setor de alimentos e bebidas se conectar com solu\u00e7\u00f5es para os desafios espec\u00edficos do mercado de food service.&nbsp;<\/p>\n<p> Inscri\u00e7\u00f5es e mais informa\u00e7\u00f5es do evento no site da Abia Foodservice<a rel=\"follow noopener\" target=\"_blank\" href=\"https:\/\/www.abiafoodservice.com.br\/\" data-mce-href=\"https:\/\/www.abiafoodservice.com.br\/\">.<\/a><\/p>\n<p><\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/307990?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Sabor da Presen\u00e7a: criando experi\u00eancias reais em um mundo digital ocorre hoje em S\u00e3o Paulo, promovido pela Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Alimentos (ABIA). O evento \u00e9 direcionado ao setor de food services e food solutions, \u00e1reas da ind\u00fastria voltadas para opera\u00e7\u00f5es de alimenta\u00e7\u00e3o fora do lar. Com a presen\u00e7a de 600 l\u00edderes e [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-23593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Congresso de food service acontece em S\u00e3o Paulo - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/congresso-de-food-service-acontece-em-sao-paulo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Congresso de food service acontece em S\u00e3o Paulo - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"O Sabor da Presen\u00e7a: criando experi\u00eancias reais em um mundo digital ocorre hoje em S\u00e3o Paulo, promovido pela Associa\u00e7\u00e3o Brasileira da Ind\u00fastria de Alimentos (ABIA). O evento \u00e9 direcionado ao setor de food services e food solutions, \u00e1reas da ind\u00fastria voltadas para opera\u00e7\u00f5es de alimenta\u00e7\u00e3o fora do lar. 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