{"id":40694,"date":"2025-09-08T18:50:39","date_gmt":"2025-09-08T21:50:39","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/?p=40694"},"modified":"2025-09-08T18:51:14","modified_gmt":"2025-09-08T21:51:14","slug":"bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\/","title":{"rendered":"BitCoffee Skin conquista p\u00fablico e gera repercuss\u00e3o na Beauty Fair"},"content":{"rendered":"

A 20\u00aa edi\u00e7\u00e3o<\/strong> da Beauty Fair<\/strong>, realizada entre 6 e 9 de setembro no Expo Center Norte, em S\u00e3o Paulo, confirmou mais uma vez por que \u00e9 chamada de a maior feira de beleza das Am\u00e9ricas. Foram quatro dias de corredores cheios, novidades disputando a aten\u00e7\u00e3o do p\u00fablico e marcas brigando por espa\u00e7o em meio a 200 mil visitantes<\/a>. No meio desse turbilh\u00e3o, uma delas conseguiu parar gente, gerar fila e virar assunto: a BitCoffee Skin<\/strong>, com o lan\u00e7amento do Peeling de Caf\u00e9 by Dr. Rey<\/strong>.<\/p>\n

O produto, que aposta na for\u00e7a dos antioxidantes do caf\u00e9 combinados a ativos dermatol\u00f3gicos, foi recebido com entusiasmo por profissionais de est\u00e9tica, influenciadores e consumidores curiosos. A promessa \u00e9 simples e ambiciosa: renovar a pele de forma eficaz, mas sem a agressividade dos peelings tradicionais. Quem testou na hora saiu dizendo sentir a pele mais lisa e luminosa j\u00e1 na primeira aplica\u00e7\u00e3o \u2014 feedback que viralizou nos corredores e nas redes sociais.<\/p>\n

Embora o Dr. Rey n\u00e3o tenha estado presente na feira, seu nome no r\u00f3tulo deu o respaldo necess\u00e1rio para atrair olhares. A credibilidade do cirurgi\u00e3o pl\u00e1stico, conhecido internacionalmente, foi um trunfo para legitimar a novidade e impulsionar a confian\u00e7a no lan\u00e7amento.<\/p>\n

Caf\u00e9 al\u00e9m da x\u00edcara<\/h2>\n

O projeto \u00e9 liderado por Any Brasil<\/a>, diretora do Grupo BitCoffee<\/a><\/strong>, que comanda as estrat\u00e9gias de marketing da marca atrav\u00e9s da Modulo IT<\/a>, ag\u00eancia digital oficial da empresa. Para ela, o caf\u00e9 vai muito al\u00e9m da x\u00edcara. \u201c\u00c9 um ingrediente com hist\u00f3ria, cultura e benef\u00edcios comprovados para a sa\u00fade e, agora, tamb\u00e9m para a pele. O desafio foi traduzir essa pot\u00eancia em um produto de skincare acess\u00edvel e inovador\u201d<\/em>, explica.<\/p>\n

E de fato, os n\u00fameros est\u00e3o a favor do gr\u00e3o. Estudos mostram que o caf\u00e9 \u00e9 rico em polifen\u00f3is e cafe\u00edna, compostos capazes de combater radicais livres, suavizar sinais de fadiga e at\u00e9 reduzir incha\u00e7o na regi\u00e3o dos olhos. Em cosm\u00e9ticos, esse combo se transforma em resultados r\u00e1pidos: mais vi\u00e7o, textura uniforme e um frescor imediato na pele. N\u00e3o por acaso, grandes marcas internacionais j\u00e1 apostam no ingrediente, mas poucas com a proposta de unir tradi\u00e7\u00e3o, tecnologia e marketing t\u00e3o de perto como fez a BitCoffee.<\/p>\n

O estande da marca foi prova disso: gente animada, caixas do produto erguidas para selfies coletivas e a sensa\u00e7\u00e3o de que o caf\u00e9, antes sin\u00f4nimo de energia pela manh\u00e3, agora tamb\u00e9m pode ser s\u00edmbolo de beleza e autoestima.<\/p>\n

Na avalia\u00e7\u00e3o de especialistas e do p\u00fablico presente, o BitCoffee Skin conseguiu o que muitos lan\u00e7amentos sonham: sair da feira n\u00e3o apenas como \u201cmais um produto\u201d, mas como uma ideia que conecta inova\u00e7\u00e3o a algo muito familiar ao brasileiro \u2014 o caf\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

A 20\u00aa edi\u00e7\u00e3o da Beauty Fair, realizada entre 6 e 9 de setembro no Expo Center Norte, em S\u00e3o Paulo, confirmou mais uma vez por que \u00e9 chamada de a maior feira de beleza das Am\u00e9ricas. Foram quatro dias de corredores cheios, novidades disputando a aten\u00e7\u00e3o do p\u00fablico e marcas brigando por espa\u00e7o em meio […]<\/p>\n","protected":false},"author":4,"featured_media":40696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[41],"tags":[104,109],"class_list":["post-40694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-corporativas","tag-beauty-fair","tag-bitcoffee"],"yoast_head":"\nBitCoffee Skin conquista p\u00fablico e gera repercuss\u00e3o na Beauty Fair - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BitCoffee Skin conquista p\u00fablico e gera repercuss\u00e3o na Beauty Fair - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"A 20\u00aa edi\u00e7\u00e3o da Beauty Fair, realizada entre 6 e 9 de setembro no Expo Center Norte, em S\u00e3o Paulo, confirmou mais uma vez por que \u00e9 chamada de a maior feira de beleza das Am\u00e9ricas. Foram quatro dias de corredores cheios, novidades disputando a aten\u00e7\u00e3o do p\u00fablico e marcas brigando por espa\u00e7o em meio […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ocanal.com\/noticias\/corporativas\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\/\" \/>\n<meta property=\"og:site_name\" content=\"Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-08T21:50:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-08T21:51:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2025\/09\/WhatsApp-Image-2025-09-08-at-00.58.01.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Not\u00edcias\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Not\u00edcias\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\\\/\"},\"author\":{\"name\":\"Not\u00edcias\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/#\\\/schema\\\/person\\\/bba438cb37e453f73845a14b1f95628f\"},\"headline\":\"BitCoffee Skin conquista p\u00fablico e gera repercuss\u00e3o na Beauty Fair\",\"datePublished\":\"2025-09-08T21:50:39+00:00\",\"dateModified\":\"2025-09-08T21:51:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\\\/\"},\"wordCount\":494,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/wp-content\\\/uploads\\\/2025\\\/09\\\/WhatsApp-Image-2025-09-08-at-00.58.01.jpeg\",\"keywords\":[\"Beauty Fair\",\"BitCoffee\"],\"articleSection\":[\"Not\u00edcias Corporativas\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\\\/\",\"url\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/bitcoffee-skin-conquista-publico-e-gera-repercussao-na-beauty-fair\\\/\",\"name\":\"BitCoffee Skin conquista p\u00fablico e gera repercuss\u00e3o na Beauty Fair - 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