{"id":45176,"date":"2025-12-23T10:58:52","date_gmt":"2025-12-23T13:58:52","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/"},"modified":"2025-12-23T10:58:52","modified_gmt":"2025-12-23T13:58:52","slug":"midia-digital-cresce-e-reforca-foco-em-mensuracao","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/","title":{"rendered":"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o"},"content":{"rendered":"<p>O investimento em m\u00eddia digital no Brasil alcan\u00e7ou <strong>R$ 37,9 bilh\u00f5es<\/strong> em 2024, com crescimento anual de 8%, de acordo com o estudo <a href=\"https:\/\/iabbrasil.com.br\/wp-content\/uploads\/2025\/04\/IAB_Digital_Adspend_2025_anobase2024_AF.pdf\">Digital AdSpend 2025 (ano-base 2024)<\/a>, desenvolvido pelo IAB Brasil em parceria com a Kantar Ibope Media. No mesmo per\u00edodo, o mercado publicit\u00e1rio comprou <strong>R$ 64,7 bilh\u00f5es<\/strong> em m\u00eddia via ag\u00eancias, volume estimado a partir do cruzamento de dados do Painel Cenp-Meios e da Kantar Ibope Media, conforme a <a href=\"https:\/\/www.cenp.com.br\/post\/proje%C3%A7%C3%A3o-cenp-meios-kantar-indica-movimento-de-r-64-7-bilh%C3%B5es-em-investimentos-em-m%C3%ADdia-via-ag%C3%AAncia\">proje\u00e7\u00e3o Cenp-Meios\/Kantar<\/a>.<\/p>\n<p>Com a expans\u00e3o do digital e a press\u00e3o por efici\u00eancia, a mensura\u00e7\u00e3o passou a ganhar protagonismo em opera\u00e7\u00f5es de marketing que precisam conectar cliques e leads a resultados comerciais. Nesse cen\u00e1rio, programas de capacita\u00e7\u00e3o e reconhecimento voltados ao ecossistema de an\u00fancios t\u00eam ampliado a discuss\u00e3o sobre uso de dados pr\u00f3prios, boas pr\u00e1ticas de atribui\u00e7\u00e3o e aplica\u00e7\u00e3o de intelig\u00eancia artificial (IA) em campanhas.<\/p>\n<p><strong>Expans\u00e3o do marketing digital e tr\u00e1fego pago<\/strong><\/p>\n<p>\u00c9 nesse contexto que o consultor de performance e m\u00eddia paga Ricardo Staut participou do programa Google Experts 2025, com uma trilha de conte\u00fados voltada \u00e0s evolu\u00e7\u00f5es do Google Ads, com \u00eanfase em recursos baseados em IA, melhoria de mensura\u00e7\u00e3o e estrat\u00e9gias de audi\u00eancia. Com mais de 15 anos de experi\u00eancia e R$ 11 milh\u00f5es gerenciados em m\u00eddia paga ao longo da carreira, o profissional atua em projetos de consultoria de performance com foco em Google Ads, mantendo atua\u00e7\u00e3o multicanal tamb\u00e9m em LinkedIn Ads e Meta Ads.<\/p>\n<p>De acordo com um relato publicado na <a href=\"https:\/\/support.google.com\/google-ads\/thread\/331787731?hl=pt-BR&amp;msgid=334542656\"><strong>Comunidade do Google Ads<\/strong><\/a>, o Google Experts \u00e9 descrito como um programa exclusivo, no qual algumas ag\u00eancias e empresas parceiras s\u00e3o convidadas a participar e precisam demonstrar dom\u00ednio t\u00e9cnico, vis\u00e3o estrat\u00e9gica e habilidades de marketing ao longo dos treinamentos.<\/p>\n<p>&quot;O crescimento do digital aumenta a responsabilidade sobre o que se mede. Mais do que gerar volume, o desafio \u00e9 criar um modelo consistente de mensura\u00e7\u00e3o e otimiza\u00e7\u00e3o que converse com o neg\u00f3cio&quot;, afirma Ricardo Staut, consultor de performance e m\u00eddia paga.<\/p>\n<p><strong>Temas abordados na trilha<\/strong><\/p>\n<p>Entre os temas abordados na trilha, estiveram recursos e abordagens que v\u00eam ganhando tra\u00e7\u00e3o no dia a dia de gestores de tr\u00e1fego. O conte\u00fado revisou aplica\u00e7\u00f5es de AI Max para campanhas de Pesquisa, Performance Max, estrat\u00e9gias de gera\u00e7\u00e3o de demanda e v\u00eddeo no YouTube, al\u00e9m de pr\u00e1ticas voltadas a audi\u00eancias e dados pr\u00f3prios, como Customer Match, em contextos eleg\u00edveis e alinhados a pol\u00edticas e privacidade.<\/p>\n<p>A mensura\u00e7\u00e3o tamb\u00e9m aparece como um ponto relevante diante do avan\u00e7o de automa\u00e7\u00f5es e do uso crescente de dados pr\u00f3prios. Nesse ponto, a trilha abordou Convers\u00f5es Otimizadas (Enhanced Conversions), recurso que melhora a precis\u00e3o da medi\u00e7\u00e3o ao enviar dados pr\u00f3prios com hash (como e-mail) de forma compat\u00edvel com privacidade, refor\u00e7ando a capacidade de lances mais eficientes e relat\u00f3rios mais consistentes.<\/p>\n<p>&quot;O mercado est\u00e1 migrando para uma l\u00f3gica em que dados pr\u00f3prios e integra\u00e7\u00f5es bem feitas viram vantagem competitiva. Quando mensura\u00e7\u00e3o, m\u00eddia e CRM se conectam, a otimiza\u00e7\u00e3o deixa de ser \u2018achismo\u2019 e passa a ser processo&quot;, diz Ricardo Staut.<\/p>\n<p>Na pr\u00e1tica, o profissional afirma atuar com implementa\u00e7\u00e3o e governan\u00e7a de mensura\u00e7\u00e3o usando Google Analytics 4 e Google Tag Manager, al\u00e9m de rotinas de integra\u00e7\u00e3o entre m\u00eddia e CRM \u2014 incluindo o uso de convers\u00f5es offline quando aplic\u00e1vel \u2014 que incluem plataformas como HubSpot, RD Station, Pipedrive, Zoho, Ploomes e Kommo, al\u00e9m de automa\u00e7\u00f5es com Make e n8n e organiza\u00e7\u00e3o operacional com ferramentas como Trello e Microsoft Planner, de acordo com a necessidade de cada opera\u00e7\u00e3o.<\/p>\n<p><strong>Sobre o especialista<\/strong><\/p>\n<p>Ricardo Staut \u00e9 consultor de performance e m\u00eddia paga, com atua\u00e7\u00e3o em Google Ads e estrat\u00e9gias multicanal (LinkedIn Ads e Meta Ads), al\u00e9m de projetos de mensura\u00e7\u00e3o e integra\u00e7\u00f5es com CRM. Possui mais de 15 anos de experi\u00eancia e j\u00e1 gerenciou mais de R$ 11 milh\u00f5es em investimento de m\u00eddia paga.<\/p>\n<p><strong>Mais informa\u00e7\u00f5es<\/strong><\/p>\n<p>Site: <a href=\"https:\/\/stautmarketing.com.br\/\">https:\/\/stautmarketing.com.br\/<\/a><\/p>\n<p>LinkedIn: <a href=\"https:\/\/linkedin.com\/in\/ricardostaut\">https:\/\/linkedin.com\/in\/ricardostaut<\/a><\/p>\n<p>Post sobre a certifica\u00e7\u00e3o: <a href=\"https:\/\/www.linkedin.com\/posts\/ricardostaut_gostaria-de-compartilhar-que-recebi-uma-nova-activity-7404691482328109056-zaCY\/\" data-mce-selected=\"inline-boundary\">publica\u00e7\u00e3o no LinkedIn\ufeff<\/a><\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/325335?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O investimento em m\u00eddia digital no Brasil alcan\u00e7ou R$ 37,9 bilh\u00f5es em 2024, com crescimento anual de 8%, de acordo com o estudo Digital AdSpend 2025 (ano-base 2024), desenvolvido pelo IAB Brasil em parceria com a Kantar Ibope Media. No mesmo per\u00edodo, o mercado publicit\u00e1rio comprou R$ 64,7 bilh\u00f5es em m\u00eddia via ag\u00eancias, volume estimado [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":45177,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-45176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"O investimento em m\u00eddia digital no Brasil alcan\u00e7ou R$ 37,9 bilh\u00f5es em 2024, com crescimento anual de 8%, de acordo com o estudo Digital AdSpend 2025 (ano-base 2024), desenvolvido pelo IAB Brasil em parceria com a Kantar Ibope Media. No mesmo per\u00edodo, o mercado publicit\u00e1rio comprou R$ 64,7 bilh\u00f5es em m\u00eddia via ag\u00eancias, volume estimado [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/\" \/>\n<meta property=\"og:site_name\" content=\"Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-23T13:58:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/api.dino.com.br\/v2\/news\/tr\/325335?partnerId=3197\" \/>\n<meta name=\"author\" content=\"DINO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DINO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/\"},\"author\":{\"name\":\"DINO\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/#\\\/schema\\\/person\\\/24f7b50e924d81f1023b69582993c0ff\"},\"headline\":\"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o\",\"datePublished\":\"2025-12-23T13:58:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/\"},\"wordCount\":738,\"image\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/f6091df2-43f4-42bf-af7d-5aa39ad2cd79.jpg\",\"articleSection\":[\"Not\u00edcias Corporativas\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/\",\"url\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/\",\"name\":\"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/f6091df2-43f4-42bf-af7d-5aa39ad2cd79.jpg\",\"datePublished\":\"2025-12-23T13:58:52+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/#\\\/schema\\\/person\\\/24f7b50e924d81f1023b69582993c0ff\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/f6091df2-43f4-42bf-af7d-5aa39ad2cd79.jpg\",\"contentUrl\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/f6091df2-43f4-42bf-af7d-5aa39ad2cd79.jpg\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/midia-digital-cresce-e-reforca-foco-em-mensuracao\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/#website\",\"url\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/\",\"name\":\"Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\",\"description\":\"Tudo sobre o mercado empresarial, comunicados e neg\u00f3cios\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/#\\\/schema\\\/person\\\/24f7b50e924d81f1023b69582993c0ff\",\"name\":\"DINO\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca8348556b3dfd41c825da9ac5643583f369a1092022fb6057420d716f02be0c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca8348556b3dfd41c825da9ac5643583f369a1092022fb6057420d716f02be0c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ca8348556b3dfd41c825da9ac5643583f369a1092022fb6057420d716f02be0c?s=96&d=mm&r=g\",\"caption\":\"DINO\"},\"url\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/author\\\/dino\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/","og_locale":"pt_BR","og_type":"article","og_title":"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios","og_description":"O investimento em m\u00eddia digital no Brasil alcan\u00e7ou R$ 37,9 bilh\u00f5es em 2024, com crescimento anual de 8%, de acordo com o estudo Digital AdSpend 2025 (ano-base 2024), desenvolvido pelo IAB Brasil em parceria com a Kantar Ibope Media. No mesmo per\u00edodo, o mercado publicit\u00e1rio comprou R$ 64,7 bilh\u00f5es em m\u00eddia via ag\u00eancias, volume estimado [&hellip;]","og_url":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/","og_site_name":"Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios","article_published_time":"2025-12-23T13:58:52+00:00","og_image":[{"url":"https:\/\/api.dino.com.br\/v2\/news\/tr\/325335?partnerId=3197","type":"","width":"","height":""}],"author":"DINO","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"DINO","Est. tempo de leitura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/#article","isPartOf":{"@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/"},"author":{"name":"DINO","@id":"https:\/\/ocanal.com\/noticias\/corporativas\/#\/schema\/person\/24f7b50e924d81f1023b69582993c0ff"},"headline":"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o","datePublished":"2025-12-23T13:58:52+00:00","mainEntityOfPage":{"@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/"},"wordCount":738,"image":{"@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/#primaryimage"},"thumbnailUrl":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2025\/12\/f6091df2-43f4-42bf-af7d-5aa39ad2cd79.jpg","articleSection":["Not\u00edcias Corporativas"],"inLanguage":"pt-BR"},{"@type":"WebPage","@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/","url":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/","name":"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios","isPartOf":{"@id":"https:\/\/ocanal.com\/noticias\/corporativas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/#primaryimage"},"image":{"@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/#primaryimage"},"thumbnailUrl":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2025\/12\/f6091df2-43f4-42bf-af7d-5aa39ad2cd79.jpg","datePublished":"2025-12-23T13:58:52+00:00","author":{"@id":"https:\/\/ocanal.com\/noticias\/corporativas\/#\/schema\/person\/24f7b50e924d81f1023b69582993c0ff"},"breadcrumb":{"@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/#primaryimage","url":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2025\/12\/f6091df2-43f4-42bf-af7d-5aa39ad2cd79.jpg","contentUrl":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2025\/12\/f6091df2-43f4-42bf-af7d-5aa39ad2cd79.jpg","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/ocanal.com\/noticias\/corporativas\/midia-digital-cresce-e-reforca-foco-em-mensuracao\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/ocanal.com\/noticias\/corporativas\/"},{"@type":"ListItem","position":2,"name":"M\u00eddia digital cresce e refor\u00e7a foco em mensura\u00e7\u00e3o"}]},{"@type":"WebSite","@id":"https:\/\/ocanal.com\/noticias\/corporativas\/#website","url":"https:\/\/ocanal.com\/noticias\/corporativas\/","name":"Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios","description":"Tudo sobre o mercado empresarial, comunicados e neg\u00f3cios","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ocanal.com\/noticias\/corporativas\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Person","@id":"https:\/\/ocanal.com\/noticias\/corporativas\/#\/schema\/person\/24f7b50e924d81f1023b69582993c0ff","name":"DINO","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/ca8348556b3dfd41c825da9ac5643583f369a1092022fb6057420d716f02be0c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ca8348556b3dfd41c825da9ac5643583f369a1092022fb6057420d716f02be0c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ca8348556b3dfd41c825da9ac5643583f369a1092022fb6057420d716f02be0c?s=96&d=mm&r=g","caption":"DINO"},"url":"https:\/\/ocanal.com\/noticias\/corporativas\/author\/dino\/"}]}},"_links":{"self":[{"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/posts\/45176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/comments?post=45176"}],"version-history":[{"count":0,"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/posts\/45176\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/media\/45177"}],"wp:attachment":[{"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/media?parent=45176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/categories?post=45176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ocanal.com\/noticias\/corporativas\/wp-json\/wp\/v2\/tags?post=45176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}