Meet Global MICE Congress<\/a> (MGMC), f\u00f3rum internacional de turismo de neg\u00f3cios, foram apresentados em Moscou. O evento ocorreu nos dias 17 e 18 de dezembro e reuniu mais de 2,5 mil profissionais do setor, entre representantes de ag\u00eancias especializadas, associa\u00e7\u00f5es, clientes corporativos e organizadores de eventos empresariais de diferentes pa\u00edses. O n\u00famero de participantes foi duas vezes maior do que o registrado no ano anterior e seis vezes superior ao da primeira edi\u00e7\u00e3o do f\u00f3rum.<\/p>\nOs participantes do congresso vieram de 37 pa\u00edses e de diferentes regi\u00f5es da R\u00fassia. De acordo com informa\u00e7\u00f5es divulgadas pela organiza\u00e7\u00e3o do evento, cerca de 70% do p\u00fablico era composto por executivos seniores e tomadores de decis\u00e3o, o que possibilitou a realiza\u00e7\u00e3o de reuni\u00f5es e acordos de parceria durante o encontro.<\/p>\n
Entre os participantes estavam o CEO da China Travel Online, Marcus Lee; o membro do conselho do Indian Convention Promotion Bureau, Tushar Kesharwani; a diretora interina de MICE do Visit Qatar, Ruqaya Cassim; o presidente da Associa\u00e7\u00e3o de Empresas de Exposi\u00e7\u00f5es da Indon\u00e9sia, Hosea Andreas Runkat; o presidente da Associa\u00e7\u00e3o de Organizadores de Exposi\u00e7\u00f5es da \u00c1frica, Projeni Pather; o fundador da Actnable AI, Dharmendra Jain; a presidente da Malaysian Inbound Tourism Association, Mint Leong; e o ex-CEO da EXPO 2027 na S\u00e9rvia, Du\u0161an Borov\u010danin. Tamb\u00e9m participaram representantes dos departamentos de turismo do Egito, Jord\u00e2nia, Maldivas, Nepal, Tanz\u00e2nia e Uzbequist\u00e3o.<\/p>\n
Na \u00e1rea de exposi\u00e7\u00f5es, foram realizadas mais de oito mil reuni\u00f5es de neg\u00f3cios, voltadas \u00e0 troca de contatos, \u00e0 prospec\u00e7\u00e3o de clientes e ao planejamento de eventos futuros.<\/p>\n
Dois dias intensos de programa\u00e7\u00e3o<\/strong><\/p>\nForam organizadas 15 sess\u00f5es de neg\u00f3cios para os participantes, com foco nos temas "Confer\u00eancias e Exposi\u00e7\u00f5es", "Destinos e Associa\u00e7\u00f5es", "Tend\u00eancias Globais e An\u00e1lises", "Reuni\u00f5es e Viagens de Incentivo", "Neg\u00f3cios" e "Tecnologia". As atividades inclu\u00edram sess\u00f5es plen\u00e1rias, debates em painel, estudos de caso, apresenta\u00e7\u00f5es, palestras e treinamentos, que permitiram a an\u00e1lise do tema central do MGMC 2025: "Unidade por meio da Diversidade Aberta: Novas Oportunidades para o Crescimento Global".<\/p>\n
Durante os encontros, foram abordadas quest\u00f5es relacionadas aos impactos da personaliza\u00e7\u00e3o, gamifica\u00e7\u00e3o, hibridiza\u00e7\u00e3o, economia da experi\u00eancia, intelig\u00eancia artificial e neurotecnologia na ind\u00fastria M.I.C.E. Tamb\u00e9m foram discutidos temas como o papel dos megaeventos, o perfil atual de clientes e fornecedores do setor, a presen\u00e7a de c\u00f3digos nacionais na ind\u00fastria global de exposi\u00e7\u00f5es, as estrat\u00e9gias de desempenho comercial e os canais de promo\u00e7\u00e3o de destinos de neg\u00f3cios, incluindo eventos corporativos realizados fora da sede.<\/p>\n
Exposi\u00e7\u00e3o voltada aos neg\u00f3cios<\/strong><\/p>\nMais de 130 expositores de pa\u00edses dos BRICS (Brasil, R\u00fassia, \u00cdndia, China e \u00c1frica do Sul) e do Sul Global estiveram representados no MGMC 2025. Entre eles estavam operadores MICE, associa\u00e7\u00f5es, bureaux de conven\u00e7\u00f5es e exposi\u00e7\u00f5es, empresas de transporte e hot\u00e9is.<\/p>\n
Estandes separados foram dedicados aos projetos "Made in Moscow" e "Moscow Tea Party". Os principais participantes do programa Hosted Buyers vieram do Oriente M\u00e9dio, da \u00cdndia e da China. Ao todo, cerca de 200 profissionais participaram das atividades voltadas a negocia\u00e7\u00f5es B2B e \u00e0 identifica\u00e7\u00e3o de oportunidades para eventos futuros.<\/p>\n
O primeiro Meet Global MICE Congress<\/a> foi realizado em Moscou, no outono de 2023. Em dezembro do ano seguinte, o f\u00f3rum ocorreu sob a edi\u00e7\u00e3o BRICS, reunindo mais de 1,3 mil representantes do turismo de neg\u00f3cios desses pa\u00edses e de outras economias do Sul Global, com debates distribu\u00eddos em 13 sess\u00f5es de neg\u00f3cios.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
Uma programa\u00e7\u00e3o multifacetada abordou temas relacionados ao setor M.I.C.E (Meetings, Incentives, Conferences and Exhibitions), como destinos de neg\u00f3cios, eventos corporativos, neurotecnologia e economia da experi\u00eancia, al\u00e9m da realiza\u00e7\u00e3o de reuni\u00f5es voltadas ao desenvolvimento de parcerias comerciais. Participantes de 37 pa\u00edses Os resultados do Meet Global MICE Congress (MGMC), f\u00f3rum internacional de turismo de neg\u00f3cios, foram […]<\/p>\n","protected":false},"author":3,"featured_media":45262,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-45261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\n
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