Associa\u00e7\u00e3o Brasileira dos Promotores de Eventos (Abrape)<\/a>, o mercado de eventos mant\u00e9m trajet\u00f3ria de crescimento desde a retomada das atividades presenciais, com aumento no volume de produ\u00e7\u00f5es e maior complexidade operacional. Nesse contexto, produtores t\u00eam buscado solu\u00e7\u00f5es que proporcionem maior previsibilidade financeira, redu\u00e7\u00e3o de riscos e decis\u00f5es orientadas por dados.<\/p>\nCom a parceria, a BD passa a apoiar tamb\u00e9m as fases iniciais de planejamento art\u00edstico, integrando informa\u00e7\u00f5es estrat\u00e9gicas e dados de mercado ao processo de contrata\u00e7\u00e3o. A proposta \u00e9 conectar intelig\u00eancia sobre comportamento de compra, hist\u00f3rico de vendas e perfil regional de p\u00fablico \u00e0 escolha das atra\u00e7\u00f5es, promovendo maior alinhamento entre planejamento art\u00edstico e desempenho comercial.<\/p>\n
"A verticaliza\u00e7\u00e3o \u00e9 um caminho natural em um setor que exige efici\u00eancia operacional e intelig\u00eancia de dados. Integrar contrata\u00e7\u00e3o art\u00edstica e bilhetagem contribui para decis\u00f5es mais estrat\u00e9gicas e para maior previsibilidade financeira dos eventos", afirma Guilherme Feldman, CEO da BD.<\/p>\n
A Mais Show atua desde 2015 na produ\u00e7\u00e3o de espet\u00e1culos e j\u00e1 realizou mais de mil apresenta\u00e7\u00f5es em diferentes regi\u00f5es do pa\u00eds. A empresa desenvolveu uma plataforma pr\u00f3pria voltada \u00e0 organiza\u00e7\u00e3o e an\u00e1lise de informa\u00e7\u00f5es relacionadas \u00e0 contrata\u00e7\u00e3o de artistas, com foco na simplifica\u00e7\u00e3o de processos tradicionalmente considerados complexos no mercado.<\/p>\n
Especialistas do setor, como Guilherme Feldman, apontam que a integra\u00e7\u00e3o entre dados de vendas e decis\u00f5es art\u00edsticas pode impactar diretamente a sustentabilidade financeira das produ\u00e7\u00f5es, especialmente em um ambiente de custos crescentes e p\u00fablico mais seletivo. A aproxima\u00e7\u00e3o entre BD e Mais Show sinaliza um movimento de maior integra\u00e7\u00e3o tecnol\u00f3gica no entretenimento brasileiro, refor\u00e7ando a tend\u00eancia de plataformas ampliarem seu papel estrat\u00e9gico dentro da cadeia de eventos.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A BD (Bilheteria Digital), plataforma nacional de venda e gest\u00e3o de ingressos, anunciou uma nova frente de atua\u00e7\u00e3o no mercado de entretenimento ao firmar parceria com a Mais Show, empresa catarinense especializada na produ\u00e7\u00e3o e comercializa\u00e7\u00e3o de shows e detentora de uma plataforma de intelig\u00eancia para contrata\u00e7\u00e3o art\u00edstica. A iniciativa amplia a integra\u00e7\u00e3o entre duas […]<\/p>\n","protected":false},"author":3,"featured_media":47001,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-47000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\n
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