{"id":47492,"date":"2026-02-25T12:10:06","date_gmt":"2026-02-25T15:10:06","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/home-equity-no-brasil-deve-alcancar-us-12-bilhao-ate-2032\/"},"modified":"2026-02-25T12:10:06","modified_gmt":"2026-02-25T15:10:06","slug":"home-equity-no-brasil-deve-alcancar-us-12-bilhao-ate-2032","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/home-equity-no-brasil-deve-alcancar-us-12-bilhao-ate-2032\/","title":{"rendered":"Home Equity no Brasil deve alcan\u00e7ar US$ 1,2 bilh\u00e3o at\u00e9 2032"},"content":{"rendered":"<p>O mercado de&nbsp;<a rel=\"follow\" target=\"_blank\" href=\"https:\/\/emprestfin.com.br\/emprestimo-garantia-de-imovel-home-equity\/\">home equity<\/a> no Brasil demonstra um crescimento consistente, sendo avaliado em US$ 820,4 milh\u00f5es em 2024, com proje\u00e7\u00e3o de alcan\u00e7ar US$ 1,2 bilh\u00e3o at\u00e9 2032, segundo&nbsp;<a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.verifiedmarketresearch.com\/product\/brazil-home-equity-lending-market\/\">dados da Verified Market Research<\/a>. A modalidade, tamb\u00e9m conhecida como&nbsp;<a rel=\"follow\" target=\"_blank\" href=\"https:\/\/emprestfin.com.br\/emprestimo-com-garantia-de-imovel\/\">empr\u00e9stimo com garantia de im\u00f3vel<\/a>, tem se consolidado como uma alternativa de cr\u00e9dito no cen\u00e1rio financeiro nacional.<\/p>\n<p>O avan\u00e7o \u00e9 impulsionado pela digitaliza\u00e7\u00e3o dos servi\u00e7os financeiros e pela atua\u00e7\u00e3o de plataformas digitais. Conforme apurado pelo mercado, o volume de cr\u00e9dito com garantia de im\u00f3vel facilitado por fintechs atingiu R$ 3,2 bilh\u00f5es em 2022, representando um aumento de 78% em rela\u00e7\u00e3o a 2020.<\/p>\n<p><strong>Mercado de home equity no Brasil projeta crescimento e ultrapassa US$ 820 milh\u00f5es em 2024&nbsp;<\/strong><\/p>\n<p>A expans\u00e3o do mercado de home equity no Brasil reflete uma mudan\u00e7a no comportamento dos consumidores em rela\u00e7\u00e3o ao cr\u00e9dito. A modalidade tem atra\u00eddo tanto pessoas f\u00edsicas que buscam recursos para reformas ou quita\u00e7\u00e3o de d\u00edvidas, quanto pequenos e m\u00e9dios empres\u00e1rios que utilizam o patrim\u00f4nio imobili\u00e1rio como forma de obter capital de giro para seus neg\u00f3cios.<\/p>\n<p>A digitaliza\u00e7\u00e3o dos servi\u00e7os financeiros tem sido um dos principais fatores que facilitam o acesso a essa modalidade, permitindo que consumidores comparem ofertas de diferentes institui\u00e7\u00f5es de forma mais \u00e1gil e transparente.<\/p>\n<p><strong>A ascens\u00e3o do banc\u00e1rio aut\u00f4nomo como catalisador do mercado<\/strong><\/p>\n<p>Outro fator que contribui para a expans\u00e3o do acesso ao cr\u00e9dito \u00e9 a consolida\u00e7\u00e3o do modelo de &quot;banc\u00e1rio aut\u00f4nomo&quot;. Tamb\u00e9m conhecido como Personal Banker, este profissional atua de forma independente, sem v\u00ednculo empregat\u00edcio exclusivo com um banco tradicional.<\/p>\n<p>Ele utiliza plataformas de tecnologia para oferecer produtos de m\u00faltiplas institui\u00e7\u00f5es, conforme descreve Jos\u00e9 Santos, ex-banc\u00e1rio com mais de 30 anos de experi\u00eancia em institui\u00e7\u00f5es como Ita\u00fa, Pan e Sicredi. Empresas como Credicto, Franq e Teddy, por exemplo, fornecem a infraestrutura para que esses profissionais possam distribuir produtos financeiros, incluindo o home equity. Ao atuarem como consultores, eles auxiliam os clientes a navegar pelas op\u00e7\u00f5es de cr\u00e9dito, ampliando o alcance da modalidade para al\u00e9m dos canais banc\u00e1rios convencionais.<\/p>\n<p><strong>Plataformas digitais otimizam a jornada do cr\u00e9dito<\/strong><\/p>\n<p>A complexidade do mercado de cr\u00e9dito com garantia de im\u00f3vel reside, em parte, na diversidade de pol\u00edticas entre as institui\u00e7\u00f5es financeiras. Crit\u00e9rios como a localiza\u00e7\u00e3o do im\u00f3vel, a averba\u00e7\u00e3o da constru\u00e7\u00e3o e o tipo de bem aceito como garantia variam significativamente entre os credores.<\/p>\n<p>Plataformas online, como a&nbsp;<a rel=\"follow\" target=\"_blank\" href=\"https:\/\/emprestfin.com.br\/\">Empr\u00e9stimos e Financiamentos<\/a>, atuam como intermedi\u00e1rias, utilizando tecnologia para analisar o perfil do cliente e as caracter\u00edsticas do im\u00f3vel e direcion\u00e1-lo \u00e0s institui\u00e7\u00f5es cujas pol\u00edticas s\u00e3o compat\u00edveis com a sua necessidade. Essa abordagem reduz o tempo gasto em solicita\u00e7\u00f5es com baixa probabilidade de aprova\u00e7\u00e3o.<\/p>\n<p>&quot;A tecnologia permite cruzar informa\u00e7\u00f5es de forma eficiente. Um im\u00f3vel sem averba\u00e7\u00e3o, por exemplo, que poderia ser um impeditivo em grandes bancos, pode ser aceito por outras institui\u00e7\u00f5es financeiras presentes no ecossistema digital&quot;, afirma Daniel Toledo Piza, head de cr\u00e9dito da Empr\u00e9stimos e Financiamentos. &quot;O objetivo \u00e9 apresentar ao consumidor as op\u00e7\u00f5es vi\u00e1veis de forma transparente&quot;, completa.<\/p>\n<p><strong>O papel do Open Finance na democratiza\u00e7\u00e3o do cr\u00e9dito<\/strong><\/p>\n<p>A implementa\u00e7\u00e3o do Open Finance no Brasil tamb\u00e9m contribui para o fortalecimento do setor. A iniciativa, <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.bcb.gov.br\/estabilidadefinanceira\/openfinance\">regulada pelo Banco Central<\/a>, permite o compartilhamento de dados financeiros mediante autoriza\u00e7\u00e3o do cliente, o que aumenta a competitividade e permite que institui\u00e7\u00f5es de diferentes portes acessem informa\u00e7\u00f5es para criar ofertas de cr\u00e9dito mais personalizadas.<\/p>\n<p>Esse cen\u00e1rio favorece o modelo de &quot;multibanco&quot;, no qual o consumidor n\u00e3o fica restrito a uma \u00fanica institui\u00e7\u00e3o financeira. Com acesso a um leque maior de credores, desde bancos tradicionais a fintechs, a tend\u00eancia \u00e9 que o cliente encontre condi\u00e7\u00f5es mais adequadas ao seu perfil, o que estimula a concorr\u00eancia e a inova\u00e7\u00e3o no mercado de cr\u00e9dito brasileiro.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/321323?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O mercado de&nbsp;home equity no Brasil demonstra um crescimento consistente, sendo avaliado em US$ 820,4 milh\u00f5es em 2024, com proje\u00e7\u00e3o de alcan\u00e7ar US$ 1,2 bilh\u00e3o at\u00e9 2032, segundo&nbsp;dados da Verified Market Research. A modalidade, tamb\u00e9m conhecida como&nbsp;empr\u00e9stimo com garantia de im\u00f3vel, tem se consolidado como uma alternativa de cr\u00e9dito no cen\u00e1rio financeiro nacional. O avan\u00e7o [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":47493,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-47492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Home Equity no Brasil deve alcan\u00e7ar US$ 1,2 bilh\u00e3o at\u00e9 2032 - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/home-equity-no-brasil-deve-alcancar-us-12-bilhao-ate-2032\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Home Equity no Brasil deve alcan\u00e7ar US$ 1,2 bilh\u00e3o at\u00e9 2032 - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"O mercado de&nbsp;home equity no Brasil demonstra um crescimento consistente, sendo avaliado em US$ 820,4 milh\u00f5es em 2024, com proje\u00e7\u00e3o de alcan\u00e7ar US$ 1,2 bilh\u00e3o at\u00e9 2032, segundo&nbsp;dados da Verified Market Research. A modalidade, tamb\u00e9m conhecida como&nbsp;empr\u00e9stimo com garantia de im\u00f3vel, tem se consolidado como uma alternativa de cr\u00e9dito no cen\u00e1rio financeiro nacional. 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