levantamento<\/strong><\/a> da Neotrust Confi divulgado pela CNN Brasil. Os n\u00fameros indicam que o per\u00edodo passou a ter peso relevante no desempenho do primeiro trimestre para o varejo digital.<\/p>\nO aumento no volume de vendas e no faturamento demonstra maior mobiliza\u00e7\u00e3o das plataformas digitais em torno da data. Esse desempenho tem levado empresas a organizarem a\u00e7\u00f5es espec\u00edficas para mar\u00e7o, aproveitando o momento como oportunidade de movimenta\u00e7\u00e3o no ambiente online.<\/p>\n
Nesse contexto, a Mixtou integra o grupo de lojas que estruturam campanhas pr\u00f3prias para o per\u00edodo. A empresa informa que acompanha o crescimento da Semana do Consumidor e incorpora a iniciativa ao seu planejamento anual.<\/p>\n
Segundo C\u00e9sar Soares, gerente de e-commerce da Mixtou, "a Semana do Consumidor vem ganhando relev\u00e2ncia no calend\u00e1rio do varejo digital e \u00e9 considerada um momento estrat\u00e9gico para intensificar a\u00e7\u00f5es no primeiro semestre. Para o per\u00edodo, s\u00e3o estruturadas campanhas espec\u00edficas no site, com promo\u00e7\u00f5es em diferentes categorias e condi\u00e7\u00f5es como frete gr\u00e1tis, alinhadas ao comportamento de compra observado nessa \u00e9poca do ano".<\/p>\n
Com crescimento consistente de faturamento no setor e maior ades\u00e3o por parte das empresas, a Semana do Consumidor refor\u00e7a sua posi\u00e7\u00e3o como uma das principais janelas promocionais do primeiro semestre no varejo digital brasileiro.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A Semana do Consumidor tem ampliado sua relev\u00e2ncia no varejo digital brasileiro e passou a integrar o planejamento estrat\u00e9gico de e-commerces e marketplaces no in\u00edcio do ano. Realizada em mar\u00e7o, em torno do Dia do Consumidor, celebrado em 15 de mar\u00e7o, a data passou a ser tratada pelas empresas como um per\u00edodo estrat\u00e9gico de campanhas […]<\/p>\n","protected":false},"author":3,"featured_media":47710,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-47709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\n
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