{"id":48509,"date":"2026-03-18T17:40:53","date_gmt":"2026-03-18T20:40:53","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/prudential-do-brasil-cresce-19-e-consolida-posicao-no-setor\/"},"modified":"2026-03-18T17:40:53","modified_gmt":"2026-03-18T20:40:53","slug":"prudential-do-brasil-cresce-19-e-consolida-posicao-no-setor","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/prudential-do-brasil-cresce-19-e-consolida-posicao-no-setor\/","title":{"rendered":"Prudential do Brasil cresce 19% e consolida posi\u00e7\u00e3o no setor"},"content":{"rendered":"<p>A Prudential do Brasil encerrou 2025 com R$ 7,5 bilh\u00f5es em pr\u00eamios emitidos, crescimento de 19% em rela\u00e7\u00e3o ao ano anterior, desempenho mais que o dobro da m\u00e9dia do mercado (8%), considerando as opera\u00e7\u00f5es de Vida Individual e Vida em Grupo. O resultado consolida a companhia na 2\u00aa posi\u00e7\u00e3o do mercado brasileiro de seguros de pessoas, com 9,6% de participa\u00e7\u00e3o, segundo dados da Superintend\u00eancia de Seguros Privados (SUSEP). No ramo de Vida Individual, a seguradora tamb\u00e9m ocupa a segunda coloca\u00e7\u00e3o, com 26,7% de <em>market share<\/em>.<\/p>\n<p>O desempenho reflete uma estrat\u00e9gia orientada ao cliente e sustentada por investimentos cont\u00ednuos em pessoas, processos e solu\u00e7\u00f5es. Ao longo do ano, a Prudential fortaleceu seus canais de distribui\u00e7\u00e3o, ampliou sua presen\u00e7a no pa\u00eds e consolidou parcerias estrat\u00e9gicas, expandindo o acesso ao seguro de vida para diferentes perfis de clientes. Ao final de 2025, a empresa somava mais de 6 milh\u00f5es de vidas protegidas e ultrapassou R$ 1 bilh\u00e3o em benef\u00edcios pagos.<\/p>\n<p>&quot;Crescemos de forma consistente porque temos uma estrat\u00e9gia clara, foco permanente no cliente e disciplina para tomar decis\u00f5es de longo prazo. Esse conjunto nos permite ampliar o impacto positivo da companhia e seguir construindo um neg\u00f3cio s\u00f3lido, sustent\u00e1vel e preparado para o futuro, sempre com o compromisso de proteger vidas e levar mais seguran\u00e7a e tranquilidade \u00e0s pessoas. Prova disso \u00e9 termos alcan\u00e7ado, em 2025, um crescimento do NPS em rela\u00e7\u00e3o ao benchmark de mercado, refletindo a confian\u00e7a que constru\u00edmos com os nossos clientes&quot;, afirma Patricia Freitas, CEO e presidente da Prudential do Brasil.<\/p>\n<p>O lucro l\u00edquido recorde de R$ 1,2 bilh\u00e3o acompanha a evolu\u00e7\u00e3o consistente do NPS ao longo do per\u00edodo, indicando uma rela\u00e7\u00e3o direta entre o aumento da satisfa\u00e7\u00e3o e fidelidade dos clientes e o desempenho financeiro sustent\u00e1vel da empresa no longo prazo.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/325711?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Prudential do Brasil encerrou 2025 com R$ 7,5 bilh\u00f5es em pr\u00eamios emitidos, crescimento de 19% em rela\u00e7\u00e3o ao ano anterior, desempenho mais que o dobro da m\u00e9dia do mercado (8%), considerando as opera\u00e7\u00f5es de Vida Individual e Vida em Grupo. O resultado consolida a companhia na 2\u00aa posi\u00e7\u00e3o do mercado brasileiro de seguros de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-48509","post","type-post","status-publish","format-standard","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prudential do Brasil cresce 19% e consolida posi\u00e7\u00e3o no setor - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/prudential-do-brasil-cresce-19-e-consolida-posicao-no-setor\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prudential do Brasil cresce 19% e consolida posi\u00e7\u00e3o no setor - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"A Prudential do Brasil encerrou 2025 com R$ 7,5 bilh\u00f5es em pr\u00eamios emitidos, crescimento de 19% em rela\u00e7\u00e3o ao ano anterior, desempenho mais que o dobro da m\u00e9dia do mercado (8%), considerando as opera\u00e7\u00f5es de Vida Individual e Vida em Grupo. 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