{"id":50348,"date":"2026-04-08T16:30:59","date_gmt":"2026-04-08T19:30:59","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/servicos-e-solucoes-ganham-destaque-no-varejo\/"},"modified":"2026-04-08T16:30:59","modified_gmt":"2026-04-08T19:30:59","slug":"servicos-e-solucoes-ganham-destaque-no-varejo","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/servicos-e-solucoes-ganham-destaque-no-varejo\/","title":{"rendered":"Servi\u00e7os e solu\u00e7\u00f5es ganham destaque no varejo"},"content":{"rendered":"

O setor imobili\u00e1rio comercial est\u00e1 atravessando uma das transforma\u00e7\u00f5es mais profundas de sua hist\u00f3ria recente. O modelo tradicional, focado estritamente na venda de produtos, cede espa\u00e7o a uma economia de servi\u00e7os e solu\u00e7\u00f5es. Impulsionada pelo avan\u00e7o do e-commerce e por mudan\u00e7as de h\u00e1bito p\u00f3s-pandemia, essa tend\u00eancia, j\u00e1 consolidada nos Estados Unidos, ganha for\u00e7a no Brasil<\/a>.<\/p>\n

Uma reportagem recente<\/a> do The Wall Street Journal<\/em> destacou que, no mercado norte-americano, o n\u00famero de spas e academias cresceu exponencialmente em rela\u00e7\u00e3o \u00e0s lojas de produtos. Dados da consultoria CoStar Group<\/a> confirmam que, entre 2011 e 2025, as atividades ligadas ao bem-estar tornaram-se predominantes nos contratos de loca\u00e7\u00e3o.<\/p>\n

No Brasil, o cen\u00e1rio \u00e9 an\u00e1logo. "Percebemos que tudo o que envolve cuidados com o corpo e a mente cresceu muito nos \u00faltimos anos", explica Marcos Saad, fundador da MEC Malls, empresa especializada na concep\u00e7\u00e3o e gest\u00e3o de strip malls. Segundo o empres\u00e1rio, o consumidor brasileiro est\u00e1 priorizando gastos com sa\u00fade, est\u00e9tica e conveni\u00eancia, o que altera diretamente o mix de ocupa\u00e7\u00e3o dos centros comerciais.<\/p>\n

A migra\u00e7\u00e3o para os servi\u00e7os \u00e9, em grande parte, uma resposta ao avan\u00e7o digital. De acordo com o Departamento de Com\u00e9rcio dos EUA<\/a>, as vendas online representaram 16,4% do varejo total em 2025. No Brasil, esse \u00edndice variou entre 12% e 14%, aproximando-se de mercados maduros.<\/p>\n

Essa digitaliza\u00e7\u00e3o permitiu que grandes ind\u00fastrias chegassem diretamente ao consumidor final, eliminando intermedi\u00e1rios. Um exemplo emblem\u00e1tico \u00e9 a Unilever, que hoje opera mais de tr\u00eas mil lavanderias<\/a> com a marca Omo, al\u00e9m de servi\u00e7os de ajuste de roupas. Marcas globais como Nike, Apple e Nestl\u00e9, e nacionais como Swift (JBS) e Portobello Shop, tamb\u00e9m expandiram seus canais pr\u00f3prios.<\/p>\n

"Os centros comerciais est\u00e3o evoluindo para polos existenciais, mesclando com\u00e9rcio, educa\u00e7\u00e3o, sa\u00fade, alimenta\u00e7\u00e3o e lazer em um s\u00f3 lugar. Isso vem da combina\u00e7\u00e3o de sociedades mais maduras, que gastam mais com bem-estar, e o uso de canais digitais para compras rotineiras", completa o empres\u00e1rio.<\/p>\n

"Diante desse novo ecossistema, os strip malls levam vantagem por estarem inseridos diretamente nos bairros, facilitando a log\u00edstica do dia a dia. A demanda por esses espa\u00e7os tem sido liderada por redes de sa\u00fade e est\u00e9tica, bem-estar, conveni\u00eancia alimentar e servi\u00e7os pessoais", encerra Saad, que tamb\u00e9m \u00e9 presidente do Conselho da Associa\u00e7\u00e3o Brasileira de Strip Malls (ABMalls).<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

O setor imobili\u00e1rio comercial est\u00e1 atravessando uma das transforma\u00e7\u00f5es mais profundas de sua hist\u00f3ria recente. O modelo tradicional, focado estritamente na venda de produtos, cede espa\u00e7o a uma economia de servi\u00e7os e solu\u00e7\u00f5es. Impulsionada pelo avan\u00e7o do e-commerce e por mudan\u00e7as de h\u00e1bito p\u00f3s-pandemia, essa tend\u00eancia, j\u00e1 consolidada nos Estados Unidos, ganha for\u00e7a no Brasil. […]<\/p>\n","protected":false},"author":3,"featured_media":50349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-50348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"\nServi\u00e7os e solu\u00e7\u00f5es ganham destaque no varejo - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/servicos-e-solucoes-ganham-destaque-no-varejo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Servi\u00e7os e solu\u00e7\u00f5es ganham destaque no varejo - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"O setor imobili\u00e1rio comercial est\u00e1 atravessando uma das transforma\u00e7\u00f5es mais profundas de sua hist\u00f3ria recente. 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