{"id":51184,"date":"2026-04-16T11:02:16","date_gmt":"2026-04-16T14:02:16","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/live-marketing-musical-impulsiona-publicidade-com-creators\/"},"modified":"2026-04-16T11:02:16","modified_gmt":"2026-04-16T14:02:16","slug":"live-marketing-musical-impulsiona-publicidade-com-creators","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/live-marketing-musical-impulsiona-publicidade-com-creators\/","title":{"rendered":"Live marketing musical impulsiona publicidade com creators"},"content":{"rendered":"<p>Jonathas Groscove, fundador da GROSCOVE, anunciou que a empresa registrou faturamento de US$ 194 milh\u00f5es no \u00faltimo exerc\u00edcio, impulsionado por projetos de live marketing musical que unem creators, dados e experi\u00eancias presenciais. A iniciativa, desenvolvida ao longo de 2023, visa atender \u00e0 demanda das marcas por formatos que gerem engajamento memor\u00e1vel e mensur\u00e1vel.<\/p>\n<p>A GROSCOVE estruturou seu modelo de neg\u00f3cios na converg\u00eancia entre entretenimento, influ\u00eancia digital e an\u00e1lise de dados. As ativa\u00e7\u00f5es criam eventos ao vivo, sobretudo no segmento musical, nos quais influenciadores atuam como vetores de engajamento, conectando a performance art\u00edstica \u00e0 estrat\u00e9gia publicit\u00e1ria da marca.<\/p>\n<p>Estudos publicados em relat\u00f3rios da <a rel=\"follow\" target=\"_blank\" href=\"https:\/\/www.mckinsey.com.br\/industries\/technology-media-and-telecommunications\/our-insights\/augmented-and-virtual-reality-the-promise-and-peril-of-immersive-technologies?utm_source=chatgpt.com\" target=\"_blank\">McKinsey &amp; Company<\/a> apontam que experi\u00eancias imersivas aumentam a reten\u00e7\u00e3o de marca e influenciam a decis\u00e3o de compra mais efetivamente que m\u00eddias tradicionais. Segundo Groscove, &quot;quando se une m\u00fasica, presen\u00e7a f\u00edsica e influ\u00eancia digital, ativam\u2011se m\u00faltiplos gatilhos cognitivos \u2013 mem\u00f3ria, emo\u00e7\u00e3o e pertencimento \u2013 elevando o valor percebido da marca&quot;.<\/p>\n<p>&quot;Para as marcas, a combina\u00e7\u00e3o de eventos presenciais e distribui\u00e7\u00e3o nas redes sociais amplia o alcance e aprofunda a rela\u00e7\u00e3o com o consumidor, permitindo a coleta de m\u00e9tricas qualificadas de aten\u00e7\u00e3o e envolvimento&quot;, explica Jonathas. A GROSCOVE incorpora intelig\u00eancia de dados \u00e0s ativa\u00e7\u00f5es, monitorando comportamento da audi\u00eancia, desempenho dos creators e retorno sobre investimento em tempo real, &quot;o que reduz a tradicional dificuldade de mensurar impactos offline&quot;, complementa o empres\u00e1rio.<\/p>\n<p>Groscove destaca que a tend\u00eancia \u00e9 a consolida\u00e7\u00e3o do modelo h\u00edbrido. &quot;O entretenimento, especialmente a m\u00fasica, deixa de ser apenas um territ\u00f3rio de branding e passa a operar como plataforma de neg\u00f3cios. As marcas que entenderem isso primeiro ter\u00e3o vantagem competitiva clara nos pr\u00f3ximos anos&quot;, afirmou o empres\u00e1rio.<\/p>\n<p>Com a expans\u00e3o desse formato, a empresa posiciona-se em um segmento que deve ganhar participa\u00e7\u00e3o nos or\u00e7amentos de marketing, &quot;\u00e0 medida que anunciantes buscam diferencia\u00e7\u00e3o em um ambiente saturado de est\u00edmulos digitais&quot;, afirma Jonathas. Experi\u00eancias imersivas, orientadas por dados e ancoradas em relev\u00e2ncia cultural, tendem a ocupar o centro das estrat\u00e9gias publicit\u00e1rias nos pr\u00f3ximos anos.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/328492?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jonathas Groscove, fundador da GROSCOVE, anunciou que a empresa registrou faturamento de US$ 194 milh\u00f5es no \u00faltimo exerc\u00edcio, impulsionado por projetos de live marketing musical que unem creators, dados e experi\u00eancias presenciais. A iniciativa, desenvolvida ao longo de 2023, visa atender \u00e0 demanda das marcas por formatos que gerem engajamento memor\u00e1vel e mensur\u00e1vel. A GROSCOVE [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":51185,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-51184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Live marketing musical impulsiona publicidade com creators - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/live-marketing-musical-impulsiona-publicidade-com-creators\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Live marketing musical impulsiona publicidade com creators - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"Jonathas Groscove, fundador da GROSCOVE, anunciou que a empresa registrou faturamento de US$ 194 milh\u00f5es no \u00faltimo exerc\u00edcio, impulsionado por projetos de live marketing musical que unem creators, dados e experi\u00eancias presenciais. 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