{"id":5826,"date":"2023-05-19T13:00:17","date_gmt":"2023-05-19T16:00:17","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/?p=5826"},"modified":"2023-05-19T13:00:18","modified_gmt":"2023-05-19T16:00:18","slug":"cerveja-spaten-traz-referencias-do-cinema-ao-lancar-filme-sobre-sua-forca","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/cerveja-spaten-traz-referencias-do-cinema-ao-lancar-filme-sobre-sua-forca\/","title":{"rendered":"Cerveja Spaten traz refer\u00eancias do cinema ao lan\u00e7ar filme sobre sua for\u00e7a"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A publicidade tradicional, onde a marca fala sobre si mesma atribuindo o valor que o consumidor deve pagar para ter aquele produto nem sempre \u00e9 o melhor caminho. Cada vez mais o dia a dia do consumidor vem se destacando, criando uma conex\u00e3o ainda maior entre a marca e seu p\u00fablico. Prova disso \u00e9 a nova superprodu\u00e7\u00e3o da cerveja <strong>Spaten<\/strong>, que em vez de ser uma simples publicidade, se transformou em um filme digno dos cinemas. Gravada na Hungria, em um cen\u00e1rio famoso no mundo dos streamings, a produ\u00e7\u00e3o re\u00fane grandes for\u00e7as da hist\u00f3ria, de tempos distintos em um bar inimagin\u00e1vel.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"840\" src=\"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-1024x840.png\" alt=\"\" class=\"wp-image-5829\" srcset=\"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-1024x840.png 1024w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-300x246.png 300w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-768x630.png 768w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-1536x1260.png 1536w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed.png 2001w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Felipe Andreoli e Rafa Brites no evento promovido por Spaten (Divulga\u00e7\u00e3o)<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Dirigida por Vellas, diretor de cena de grandes sucessos (Arcanjo Renegado\/Globoplay e a terceira temporada de Dom\/Prime Video), a produ\u00e7\u00e3o conta ainda Krisztina Feh\u00e9r (Blade Runner 2049, Cavaleiro da Lua\/Disney+ e Sombra e Ossos\/Netflix), diretora de cabelo dos atores, al\u00e9m de diversas refer\u00eancias ao mundo pop antigo que ajudaram na constru\u00e7\u00e3o de um ambiente que criou essa ideia de multiverso.\u00a0<em>\u201cTemos personagens interessantes que as pessoas v\u00e3o identificar as refer\u00eancias pelo que vemos hoje em grandes s\u00e9ries e filmes. Bebemos de diversas fontes ao longo do roteiro exatamente para trazer essa conex\u00e3o com o mundo do entretenimento. As pessoas podem esperar muitos easter eggs ao longo do filme<\/em>\u201d, comenta o diretor.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=THEmhF7sCcE\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Veja o filme aqui.<\/u><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A produ\u00e7\u00e3o faz parte da estrat\u00e9gia de Spaten para mostrar a for\u00e7a da marca, de um jeito diferente e genu\u00edno para o consumidor. Criada em 1397 na Alemanha, Spaten \u00e9 um das primeiras puro malte do mundo e criou seu pr\u00f3prio estilo, o Munich Helles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em evento nesta quinta, dia 18, a marca realizou uma premiere para apresentar a campanha, que contou com convidados especiais como: Felipe Andreoli, Rafa Brites, Marina Person, Al\u00ea Garcia, Carol Moreira, Dora Figueiredo, Bruno Bock e Rolandinho.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-3-1024x683.png\" alt=\"\" class=\"wp-image-5830\" srcset=\"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-3-1024x683.png 1024w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-3-300x200.png 300w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-3-768x512.png 768w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-3-1536x1025.png 1536w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-3.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Al\u00ea Garcia e Bruno Bock (Divulga\u00e7\u00e3o)<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"1024\" src=\"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-5-960x1024.png\" alt=\"\" class=\"wp-image-5831\" srcset=\"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-5-960x1024.png 960w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-5-281x300.png 281w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-5-768x820.png 768w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-5-1439x1536.png 1439w, https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2023\/05\/unnamed-5.png 1919w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\">A criadora de conte\u00fado Dora Figueiredo (Divulga\u00e7\u00e3o)<\/figcaption><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Com uma superprodu\u00e7\u00e3o, marca promove evento de lan\u00e7amento em cinema com a presen\u00e7a de celebridades<\/p>\n","protected":false},"author":4,"featured_media":5832,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[40],"class_list":["post-5826","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-spaten"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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