{"id":63561,"date":"2026-07-23T17:53:43","date_gmt":"2026-07-23T20:53:43","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/softex-e-mcti-abrem-inscricoes-para-missao-china\/"},"modified":"2026-07-23T17:53:43","modified_gmt":"2026-07-23T20:53:43","slug":"softex-e-mcti-abrem-inscricoes-para-missao-china","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/softex-e-mcti-abrem-inscricoes-para-missao-china\/","title":{"rendered":"Softex e MCTI abrem inscri\u00e7\u00f5es para miss\u00e3o China"},"content":{"rendered":"<p>A Softex, em parceria com o <a rel=\"follow\" href=\"https:\/\/www.gov.br\/mcti\/pt-br\">Minist\u00e9rio da Ci\u00eancia, Tecnologia e Inova\u00e7\u00e3o (MCTI)<\/a>, abriu as inscri\u00e7\u00f5es para a edi\u00e7\u00e3o China 2026 do Soft Landing Global, programa voltado \u00e0 prepara\u00e7\u00e3o de empresas brasileiras de tecnologia para a expans\u00e3o internacional.<\/p>\n<p>Ser\u00e3o selecionadas at\u00e9 20 organiza\u00e7\u00f5es, incluindo startups e empresas de base tecnol\u00f3gica. A iniciativa combina tr\u00eas semanas de capacita\u00e7\u00e3o e mentorias online com uma imers\u00e3o presencial em Shanghai. A programa\u00e7\u00e3o inclui participa\u00e7\u00e3o no <a rel=\"follow\" href=\"https:\/\/www.tomorrow-city.com\/\">Tomorrow City<\/a>, evento internacional dedicado \u00e0 inova\u00e7\u00e3o urbana e cidades inteligentes, que acontecer\u00e1 de 22 a 26 de setembro, al\u00e9m de uma agenda de visitas e reuni\u00f5es com atores do ecossistema local, entre os dias 28 e 30 de setembro.<\/p>\n<p>O programa integra a estrat\u00e9gia da Softex e do MCTI para ampliar a inser\u00e7\u00e3o internacional da tecnologia brasileira, oferecendo \u00e0s empresas participantes apoio na valida\u00e7\u00e3o de solu\u00e7\u00f5es, no desenvolvimento de estrat\u00e9gias de acesso a novos mercados e na aproxima\u00e7\u00e3o com investidores, parceiros e potenciais clientes.<\/p>\n<p>&quot;O processo de internacionaliza\u00e7\u00e3o vai muito al\u00e9m da participa\u00e7\u00e3o em uma miss\u00e3o de neg\u00f3cios. \u00c9 preciso compreender o mercado-alvo, validar a proposta de valor e construir uma estrat\u00e9gia consistente para reduzir riscos e ampliar as chances de sucesso. O Soft Landing Global foi concebido para apoiar essa prepara\u00e7\u00e3o, conectando empresas brasileiras a ecossistemas consolidados de inova\u00e7\u00e3o e criando oportunidades concretas de expans\u00e3o internacional&quot;, explica Gabriela Silva, l\u00edder da c\u00e9lula de Internacionaliza\u00e7\u00e3o da Softex.<\/p>\n<p>Ela destaca que o Soft Landing Global foi concebido para conectar empresas brasileiras a ecossistemas consolidados de inova\u00e7\u00e3o, criando oportunidades concretas de expans\u00e3o internacional.<\/p>\n<p><strong>Capacita\u00e7\u00e3o e valida\u00e7\u00e3o de mercado<\/strong><\/p>\n<p>A etapa virtual ser\u00e1 realizada entre 31 de agosto e 18 de setembro, com workshops, mentorias individuais e atividades voltadas ao desenvolvimento de estrat\u00e9gias de internacionaliza\u00e7\u00e3o, posicionamento competitivo, adapta\u00e7\u00e3o de produtos e defini\u00e7\u00e3o do perfil de cliente ideal (ICP).<\/p>\n<p>Na fase presencial, as empresas participar\u00e3o do Tomorrow City e de uma agenda de encontros com investidores, especialistas, hubs de inova\u00e7\u00e3o e potenciais parceiros comerciais em Shanghai.<\/p>\n<p>Ao longo do programa, os participantes poder\u00e3o avaliar o potencial de suas solu\u00e7\u00f5es no mercado chin\u00eas, validar estrat\u00e9gias de entrada, ampliar sua rede de contatos e identificar oportunidades de neg\u00f3cios e investimentos.<\/p>\n<p>As inscri\u00e7\u00f5es permanecem abertas at\u00e9 7 de agosto. Mais informa\u00e7\u00f5es est\u00e3o dispon\u00edveis no site oficial do programa: <a href=\"https:\/\/global.softex.br\/softlandingchina\/\">https:\/\/global.softex.br\/softlandingchina\/<\/a>.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/326144?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Softex, em parceria com o Minist\u00e9rio da Ci\u00eancia, Tecnologia e Inova\u00e7\u00e3o (MCTI), abriu as inscri\u00e7\u00f5es para a edi\u00e7\u00e3o China 2026 do Soft Landing Global, programa voltado \u00e0 prepara\u00e7\u00e3o de empresas brasileiras de tecnologia para a expans\u00e3o internacional. Ser\u00e3o selecionadas at\u00e9 20 organiza\u00e7\u00f5es, incluindo startups e empresas de base tecnol\u00f3gica. A iniciativa combina tr\u00eas semanas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":63562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-63561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Softex e MCTI abrem inscri\u00e7\u00f5es para miss\u00e3o China - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/softex-e-mcti-abrem-inscricoes-para-missao-china\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Softex e MCTI abrem inscri\u00e7\u00f5es para miss\u00e3o China - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"A Softex, em parceria com o Minist\u00e9rio da Ci\u00eancia, Tecnologia e Inova\u00e7\u00e3o (MCTI), abriu as inscri\u00e7\u00f5es para a edi\u00e7\u00e3o China 2026 do Soft Landing Global, programa voltado \u00e0 prepara\u00e7\u00e3o de empresas brasileiras de tecnologia para a expans\u00e3o internacional. 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