{"id":804,"date":"2022-12-09T14:46:57","date_gmt":"2022-12-09T17:46:57","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\/"},"modified":"2022-12-09T14:46:57","modified_gmt":"2022-12-09T17:46:57","slug":"ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\/","title":{"rendered":"Ad Tech atuante no Brasil ganha Pr\u00eamio de Inova\u00e7\u00e3o do Google 2022"},"content":{"rendered":"<p>A Ad Tech <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.monetizemore.com\/\" data-mce-href=\"https:\/\/www.monetizemore.com\/\">MonetizeMore<\/a>, empresa canadense de m\u00eddia program\u00e1tica com atua\u00e7\u00e3o no Brasil, ganhou o Pr\u00eamio de Inova\u00e7\u00e3o do Google de 2022 gra\u00e7as ao Traffic Cop \u2014 tecnologia pr\u00f3pria capaz de detectar e bloquear <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pt.pubguru.com\/blog\/bots-traffic\/\" data-mce-href=\"https:\/\/pt.pubguru.com\/blog\/bots-traffic\/\">tr\u00e1fego inv\u00e1lido<\/a> (IVT). A premia\u00e7\u00e3o \u00e9 concedida anualmente a empresas de tecnologia de an\u00fancios com as solu\u00e7\u00f5es mais inovadoras para publishers e que mais fazem diferen\u00e7a para o mercado da program\u00e1tica.&nbsp;<\/p>\n<p>Esta n\u00e3o foi a primeira vez que o Google reconheceu a import\u00e2ncia do Traffic Cop para a ind\u00fastria da m\u00eddia program\u00e1tica. Em 2020 a ferramenta tamb\u00e9m ganhou o pr\u00eamio de tecnologia mais inovadora para publishers.&nbsp;<\/p>\n<p>Tr\u00e1fego inv\u00e1lido na ind\u00fastria de m\u00eddia program\u00e1tica<\/p>\n<p>\u00c0 medida que a ind\u00fastria de m\u00eddia program\u00e1tica cresce, a fraude publicit\u00e1ria tamb\u00e9m evolui, o que refor\u00e7a a necessidade de criar estrat\u00e9gias para se proteger. Vale salientar que \u00e9 considerado tr\u00e1fego inv\u00e1lido n\u00e3o s\u00f3 o tipo de tr\u00e1fego do site, mas tamb\u00e9m pol\u00edticas de conte\u00fado e as relacionadas \u00e0s configura\u00e7\u00f5es de an\u00fancios.<\/p>\n<p>\u201cO que muitos editores e parceiros certificados do Google n\u00e3o entendem \u00e9 que o tr\u00e1fego inv\u00e1lido n\u00e3o \u00e9 apenas sobre a qualidade do tr\u00e1fego em si, mas pode ser tamb\u00e9m uma viola\u00e7\u00e3o da pol\u00edtica de configura\u00e7\u00e3o de an\u00fancios, como Ad Stacking (empilhamento de an\u00fancios), an\u00fancios ocultos, atualiza\u00e7\u00f5es agressivas e spam de cliques\u201d, explica Kean Graham, CEO da MonetizeMore.&nbsp;&nbsp;<\/p>\n<p>H\u00e1 poucos meses a MonetizeMore tamb\u00e9m marcou presen\u00e7a no relat\u00f3rio de neg\u00f3cios de 2022 do <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/www.theglobeandmail.com\/\" data-mce-href=\"https:\/\/www.theglobeandmail.com\/\">Globe and Mai<\/a>l, com uma taxa de crescimento de tr\u00eas anos de 321% e faturamento total de 25 milh\u00f5es de d\u00f3lares em 2021.&nbsp;<\/p>\n<p>A evolu\u00e7\u00e3o da empresa vai ao encontro do <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pt.pubguru.com\/blog\/podcast\/programatica-na-america-latina-transcricao-ad-talks\/\" data-mce-href=\"https:\/\/pt.pubguru.com\/blog\/podcast\/programatica-na-america-latina-transcricao-ad-talks\/\">aumento do investimento<\/a> feito em m\u00eddia program\u00e1tica nos \u00faltimos anos pelo mercado brasileiro. Para 2023, segundo dados do Statista, estima-se que 83% dos valores investidos em m\u00eddia digital no pa\u00eds \u2014 algo em torno de 10 bilh\u00f5es de d\u00f3lares \u2014 sejam negociados via meios program\u00e1ticos, ou seja, de forma automatizada, sem interfer\u00eancia humana.<\/p>\n<p>Presente no mercado desde 2010, a MonetizeMore ganhou espa\u00e7o no Brasil como uma plataforma de Ad Ops que oferece solu\u00e7\u00f5es para otimiza\u00e7\u00e3o de an\u00fancios com foco no aumento da receita e prote\u00e7\u00e3o contra tr\u00e1fego inv\u00e1lido.<\/p>\n<p>A Ad Tech conta com uma equipe de mais de 220 pessoas na Am\u00e9rica do Norte, Europa, \u00c1sia e Am\u00e9rica Latina e gerencia, atualmente, a receita de an\u00fancios de 1500 editores em 40 pa\u00edses atrav\u00e9s de sua plataforma de gerenciamento, chamada <a rel=\"nofollow noopener\" target=\"_blank\" href=\"https:\/\/pt.pubguru.com\/?utm_source=organic&amp;utm_medium=pr&amp;utm_campaign=press-release-google-inovation-award&amp;utm_adgroup=jessica\" data-mce-href=\"https:\/\/pt.pubguru.com\/?utm_source=organic&amp;utm_medium=pr&amp;utm_campaign=press-release-google-inovation-award&amp;utm_adgroup=jessica\">PubGuru<\/a>.<\/p>\n<p><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/281314?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Ad Tech MonetizeMore, empresa canadense de m\u00eddia program\u00e1tica com atua\u00e7\u00e3o no Brasil, ganhou o Pr\u00eamio de Inova\u00e7\u00e3o do Google de 2022 gra\u00e7as ao Traffic Cop \u2014 tecnologia pr\u00f3pria capaz de detectar e bloquear tr\u00e1fego inv\u00e1lido (IVT). A premia\u00e7\u00e3o \u00e9 concedida anualmente a empresas de tecnologia de an\u00fancios com as solu\u00e7\u00f5es mais inovadoras para publishers [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":805,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-804","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ad Tech atuante no Brasil ganha Pr\u00eamio de Inova\u00e7\u00e3o do Google 2022 - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ad Tech atuante no Brasil ganha Pr\u00eamio de Inova\u00e7\u00e3o do Google 2022 - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"A Ad Tech MonetizeMore, empresa canadense de m\u00eddia program\u00e1tica com atua\u00e7\u00e3o no Brasil, ganhou o Pr\u00eamio de Inova\u00e7\u00e3o do Google de 2022 gra\u00e7as ao Traffic Cop \u2014 tecnologia pr\u00f3pria capaz de detectar e bloquear tr\u00e1fego inv\u00e1lido (IVT). A premia\u00e7\u00e3o \u00e9 concedida anualmente a empresas de tecnologia de an\u00fancios com as solu\u00e7\u00f5es mais inovadoras para publishers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ocanal.com\/noticias\/corporativas\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-09T17:46:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ocanal.com\/noticias\/corporativas\/wp-content\/uploads\/2022\/12\/43fec605-5867-4ee6-b668-06a14ab12849.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"DINO\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"DINO\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\\\/\"},\"author\":{\"name\":\"DINO\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/#\\\/schema\\\/person\\\/24f7b50e924d81f1023b69582993c0ff\"},\"headline\":\"Ad Tech atuante no Brasil ganha Pr\u00eamio de Inova\u00e7\u00e3o do Google 2022\",\"datePublished\":\"2022-12-09T17:46:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\\\/\"},\"wordCount\":473,\"image\":{\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/wp-content\\\/uploads\\\/2022\\\/12\\\/43fec605-5867-4ee6-b668-06a14ab12849.png\",\"articleSection\":[\"Not\u00edcias Corporativas\"],\"inLanguage\":\"pt-BR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\\\/\",\"url\":\"https:\\\/\\\/ocanal.com\\\/noticias\\\/corporativas\\\/ad-tech-atuante-no-brasil-ganha-premio-de-inovacao-do-google-2022\\\/\",\"name\":\"Ad Tech atuante no Brasil ganha Pr\u00eamio de Inova\u00e7\u00e3o do Google 2022 - 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