{"id":8906,"date":"2023-08-23T15:08:03","date_gmt":"2023-08-23T18:08:03","guid":{"rendered":"https:\/\/ocanal.com\/noticias\/corporativas\/gain-theory-da-wpp-nomeada-lider-em-medicao-e-otimizacao-de-marketing-por-empresa-global-de-pesquisa-independente\/"},"modified":"2023-08-23T15:08:03","modified_gmt":"2023-08-23T18:08:03","slug":"gain-theory-da-wpp-nomeada-lider-em-medicao-e-otimizacao-de-marketing-por-empresa-global-de-pesquisa-independente","status":"publish","type":"post","link":"https:\/\/ocanal.com\/noticias\/corporativas\/gain-theory-da-wpp-nomeada-lider-em-medicao-e-otimizacao-de-marketing-por-empresa-global-de-pesquisa-independente\/","title":{"rendered":"Gain Theory da WPP nomeada l\u00edder em medi\u00e7\u00e3o e otimiza\u00e7\u00e3o de marketing por empresa global de pesquisa independente"},"content":{"rendered":"<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA Gain Theory, uma consultoria global de efic\u00e1cia e previs\u00e3o de marketing que acelera o crescimento para marcas ambiciosas, foi nomeada como <b>L\u00edder <\/b>no The Forrester Wave\u2122: Medi\u00e7\u00e3o e Otimiza\u00e7\u00e3o de Marketing, 3o trimestre de 2023.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO relat\u00f3rio da Forrester afirma que: \u201c<i>A Gain Theory impacta com servi\u00e7os impressionantes e profundo conhecimento no ecossistema de an\u00fancios. A Gain Theory se destaca no fornecimento de servi\u00e7os de alta intera\u00e7\u00e3o para o desenvolvimento de insights e an\u00e1lise de futuras oportunidades de investimento em marketing<\/i>\u201d. Digno de nota \u00e9 o roteiro de inova\u00e7\u00e3o da Gain Theory, que o relat\u00f3rio da Forrester afirma que \u00e9 \u201c<i>\u2026 diferenciado por seu foco na constru\u00e7\u00e3o de modelos de neg\u00f3cio de pr\u00f3xima gera\u00e7\u00e3o, insights de otimiza\u00e7\u00e3o criativos e uso de GenAI para aprimorar os recursos da plataforma<\/i>.\u201d<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nNa produ\u00e7\u00e3o deste relat\u00f3rio Forrester Wave\u2122, a Forrester avaliou os 9 fornecedores de medi\u00e7\u00e3o e otimiza\u00e7\u00e3o de marketing mais significativos em 38 crit\u00e9rios que abrangem tr\u00eas categorias: oferta atual, estrat\u00e9gia e presen\u00e7a no mercado.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA Gain Theory recebeu as mais altas pontua\u00e7\u00f5es poss\u00edveis em 17 crit\u00e9rios em todas as tr\u00eas categorias.<i><\/i>Na categoria Oferta atual, por exemplo, ela obteve 5 de 5 nos seguintes crit\u00e9rios:<i> \u201cAn\u00e1lise Estrat\u00e9gica do Mix de Marketing\u201d; \u201cOtimiza\u00e7\u00e3o de Marketing e Elabora\u00e7\u00e3o de Or\u00e7amentos\u201d; \u201cEmpresas Orientadas por Insights\u201d, \u201cTeste e Valor do Modelo\u201d; \u201cDados Externos e Propriet\u00e1rios\u201d; <\/i>e<i> \u201cParcerias Globais\u201d. <\/i>Na categorias Estrat\u00e9gia, a Gain Theory recebeu as mais altas pontua\u00e7\u00f5es poss\u00edvel nos crit\u00e9rios<i> \u201cInova\u00e7\u00e3o\u201d; \u201cRoteiro\u201d, Estrat\u00e9gia de Talentos\u201d <\/i>e<i> \u201cFlexibilidade de Pre\u00e7os e Transpar\u00eancia\u201d<\/i><i>.<\/i><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA Gain Theory tamb\u00e9m recebeu as pontua\u00e7\u00f5es mais altas poss\u00edveis nos crit\u00e9rios \u201c<i>Pain\u00e9is e Relat\u00f3rios de Marketing<\/i>\u201d, \u201c<i>Colabora\u00e7\u00e3o\u201d e \u201cPlanejamento de Marketing<\/i> e <i>Ativa\u00e7\u00e3o<\/i>\u201d. O relat\u00f3rio da Forrester afirma que \u201c<i>v\u00e1rios clientes de refer\u00eancia indicaram que o motivo pelo qual selecionaram a Gain Theory foi por sua flexibilidade tecnol\u00f3gica e acesso a insights. Eles gostaram especialmente da usabilidade, colabora\u00e7\u00e3o e recursos de planejamento e ativa\u00e7\u00e3o da plataforma\u201d.<\/i><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO relat\u00f3rio da Forrester tamb\u00e9m observa que \u201c<i>empresas globais com m\u00faltiplas marcas, grandes or\u00e7amentos de marketing e m\u00eddia, al\u00e9m da necessidade por equipes parceiras em v\u00e1rios locais do mundo inteiro devem considerar a Gain Theory<\/i>.\u201d<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nManjiry Tamhane, CEO global da Gain Theory, disse<i>: \u201c<\/i>Nosso objetivo \u00e9 oferecer aos nossos clientes a confian\u00e7a para tomar decis\u00f5es mais r\u00e1pidas e inteligentes para maximizar o valor de investimentos existentes e estabelecer uma justificativa robusta para investimentos adicionais para promover ainda mais o crescimento. S\u00f3 no ano passado, entregamos com sucesso $ 1,6 bilh\u00e3o em valor incremental em nome de nossos clientes. Com uma heran\u00e7a de 50 anos em inova\u00e7\u00e3o, experi\u00eancia abrangendo 60 mercados e um extenso reposit\u00f3rio de benchmarks (par\u00e2metros de refer\u00eancia) e normas, nossos clientes confiam em n\u00f3s para acelerar o crescimento. Acreditamos que ser citado como L\u00edder pela Forrester destaca o valor distinto que oferecemos, que \u00e9 apreciado pelos clientes que nos avaliam com 9\/10 em satisfa\u00e7\u00e3o e que confiam que podemos realizar suas aspira\u00e7\u00f5es de efic\u00e1cia de marketing de forma completa\u201d.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><b>Sobre a Gain Theory<\/b><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nA Gain Theory \u00e9 uma consultoria com lideran\u00e7a global em efic\u00e1cia e previs\u00e3o de marketing, dedicada em acelerar o crescimento para marcas ambiciosas. Nossa miss\u00e3o \u00e9 capacitar clientes com a confian\u00e7a para tomar melhores decis\u00f5es de investimento com base em dados. Ao tirar proveito da consultoria de alta intera\u00e7\u00e3o, parcerias exclusivas e tecnologia propriet\u00e1ria, entregamos solu\u00e7\u00f5es premiadas que geram resultados. Como parte da rede WPP, a Gain Theory se beneficia do acesso inigual\u00e1vel a uma grande variedade de dados, experi\u00eancia e ferramentas de \u00faltima gera\u00e7\u00e3o, criando uma oferta verdadeiramente diferenciada na ind\u00fastria.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nGain Theory \u00e9 uma ag\u00eancia WPP (NYSE: WPP).<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=http%3A%2F%2Fwww.gaintheory.com%2F&amp;esheet=53543526&amp;newsitemid=20230822740607&amp;lan=pt-BR&amp;anchor=www.gaintheory.com&amp;index=1&amp;md5=9a2f67782714bc7f706721611249051f\" rel=\"nofollow noopener\" shape=\"rect\" target=\"_blank\">www.gaintheory.com<\/a><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nLinkedIn: <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgaintheory&amp;esheet=53543526&amp;newsitemid=20230822740607&amp;lan=pt-BR&amp;anchor=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgaintheory&amp;index=2&amp;md5=55c22e2d1bd7ac49c577bcd36fde8730\" rel=\"nofollow noopener\" shape=\"rect\" target=\"_blank\">https:\/\/www.linkedin.com\/company\/gaintheory<br \/>\n<\/a><br \/>X: <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Ftwitter.com%2Fgaintheory&amp;esheet=53543526&amp;newsitemid=20230822740607&amp;lan=pt-BR&amp;anchor=https%3A%2F%2Ftwitter.com%2Fgaintheory&amp;index=3&amp;md5=186b0302881725738f30fec85974e83c\" rel=\"nofollow noopener\" shape=\"rect\" target=\"_blank\">https:\/\/twitter.com\/gaintheory<br \/>\n<\/a><br \/>YouTube: <a href=\"https:\/\/cts.businesswire.com\/ct\/CT?id=smartlink&amp;url=https%3A%2F%2Fwww.youtube.com%2F%40gain_theory&amp;esheet=53543526&amp;newsitemid=20230822740607&amp;lan=pt-BR&amp;anchor=https%3A%2F%2Fwww.youtube.com%2F%40gain_theory&amp;index=4&amp;md5=eb181f8dda4e219d5315a774656f85b8\" rel=\"nofollow noopener\" shape=\"rect\" target=\"_blank\">https:\/\/www.youtube.com\/@gain_theory<\/a><\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\">\nO texto no idioma original deste an\u00fancio \u00e9 a vers\u00e3o oficial autorizada. As tradu\u00e7\u00f5es s\u00e3o fornecidas apenas como uma facilidade e devem se referir ao texto no idioma original, que \u00e9 a \u00fanica vers\u00e3o do texto que tem efeito legal.<\/p>\n<p xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><img decoding=\"async\" alt=\"\" src=\"https:\/\/cts.businesswire.com\/ct\/CT?id=bwnews&amp;sty=20230822740607r1&amp;sid=brdno&amp;distro=ftp\"><span class=\"bwct31415\"><\/span><\/p>\n<p id=\"mmgallerylink\" xmlns=\"http:\/\/www.w3.org\/1999\/xhtml\"><span id=\"mmgallerylink-phrase\">Ver a vers\u00e3o original em businesswire.com: <\/span><span id=\"mmgallerylink-link\"><a href=\"https:\/\/www.businesswire.com\/news\/home\/20230822740607\/pt\/\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.businesswire.com\/news\/home\/20230822740607\/pt\/<\/a><\/span><\/p>\n<p><b>Contato:<\/b><\/p>\n<p>\nPara consultas de imprensa, entre em contato:<\/p>\n<p>\nClaudia Sestini\n<\/p>\n<p>CMO Global, Gain Theory\n<\/p>\n<p><a href=\"mailto:claudia.sestini@gaintheory.com\" rel=\"nofollow\" shape=\"rect\">claudia.sestini@gaintheory.com<\/a><\/p>\n<p><strong>Fonte: <\/strong><a href='http:\/\/www.businesswire.com\/portal\/site\/home\/' target='_blank' rel=\"noopener\">BUSINESS WIRE<\/a><img src='https:\/\/api.dino.com.br\/v2\/news\/tr\/292625?partnerId=3197' alt=\"\" style=\"border:0px;width:1px;height:1px;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Gain Theory, uma consultoria global de efic\u00e1cia e previs\u00e3o de marketing que acelera o crescimento para marcas ambiciosas, foi nomeada como L\u00edder no The Forrester Wave\u2122: Medi\u00e7\u00e3o e Otimiza\u00e7\u00e3o de Marketing, 3o trimestre de 2023. O relat\u00f3rio da Forrester afirma que: \u201cA Gain Theory impacta com servi\u00e7os impressionantes e profundo conhecimento no ecossistema de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-8906","post","type-post","status-publish","format-standard","hentry","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gain Theory da WPP nomeada l\u00edder em medi\u00e7\u00e3o e otimiza\u00e7\u00e3o de marketing por empresa global de pesquisa independente - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ocanal.com\/noticias\/corporativas\/gain-theory-da-wpp-nomeada-lider-em-medicao-e-otimizacao-de-marketing-por-empresa-global-de-pesquisa-independente\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gain Theory da WPP nomeada l\u00edder em medi\u00e7\u00e3o e otimiza\u00e7\u00e3o de marketing por empresa global de pesquisa independente - Ocanal Not\u00edcias Corporativas - Empresariais, comunicados e neg\u00f3cios\" \/>\n<meta property=\"og:description\" content=\"A Gain Theory, uma consultoria global de efic\u00e1cia e previs\u00e3o de marketing que acelera o crescimento para marcas ambiciosas, foi nomeada como L\u00edder no The Forrester Wave\u2122: Medi\u00e7\u00e3o e Otimiza\u00e7\u00e3o de Marketing, 3o trimestre de 2023. 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